How to Sell on Walmart Marketplace


July 14, 2016

If you want to know how to sell on Walmart Marketplace, let Zentail show you! Trusted by Fortune 500 retailers and some of the fastest growing online retailers, Zentail is the fastest, easiest, and by far the most innovative platform for selling on

We're proud to be an official integration partner for retailers approved to sell on Walmart Marketplace. Walmart's Marketplace team has shown an impressive startup-like ability to move quickly, and has provided Zentail with robust web services and prioritized support to ensure your retail business gets up and running quickly with optimized listings.

Walmart Marketplace Requirements:

  1. Marketplace selling experience.
  2. US business entity, provide your Form W9

Assuming you qualify, now it's time to Apply to sell on Walmart Marketplace.

How long does it take to get access to Walmart Seller Center?

Most qualifying sellers are approved and provided with access to their Walmart Seller Center account within 4-6 weeks of application submission. If you work with an official integration partner such as Zentail, the timeframe is typically less than one week.

Steps for going live on Walmart without Zentail?

  1. Apply to sell on Walmart Marketplace.
  2. Confirm your readiness to onboard.
  3. Complete pre-test order steps in your Launch Checklist.
  4. Upload your SKUs.
  5. Resolve listing errors. This process can be tedious so it helps to use a multichannel listing platform, specifically one with built-in intelligence to automatically categorize your products, pull in data from sources including Amazon, and map required and advanced attributes to the corresponding Walmart fields. That's where we come in.
  6. Upload more SKUs.
  7. Resolve more listing errors.
  8. Request test orders, conduct order testing.
  9. Upload more SKUs.
  10. Resolve more listing errors.

Total time to launch full catalog: 4 to 8 weeks based on meeting frequency with merchants.

Steps for going live on Walmart with Zentail?

  1. Apply to sell on Walmart Marketplace.
  2. Confirm your readiness to onboard.
  3. Invite Zentail as a user in your Walmart Seller Center.
  4. Complete pre-test steps in your Launch Checklist.
  5. If you haven't done so already: Automatically import your products (i.e. from Amazon) into Zentail or upload them via spreadsheet. Sit back, relax and let Zentail's Smart Type technology automatically categorize your products.
  6. Connect your Walmart and Zentail accounts and set your SKUs to list to Walmart.
  7. Request test orders, conduct order testing, set your Walmart integration to Production Mode in Zentail.

Total time to launch: 3 days to 3 weeks depending on merchant readiness, catalog and workflow. (Here are some more details on what Zentail's full implementation process is like.)

Service & Technology Matters

We provide each Zentail customer with a dedicated implementation specialist. Our platform automatically categorizes your products and pulls in rich product data from sources including Amazon ASINs. Our friendly and knowledgeable support team is entirely US-based at our Columbia, MD headquarters.

Contact us via our chat feature to speak with a Zentail support specialist!

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Curious on how you can manage products across multiple marketplaces? Zentil is a multichannel ecommerce software solution that allows you to centrally manage everything you need to operate as efficiently as possible. From managing product information, listings, inventory, orders, and business analytics, Zentail can handle it all.

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