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Marketplace Seller Fees and Commission Rates Comparison: Jet.com, Walmart, Amazon, eBay

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August 15, 2016
February 10, 2019

For online retailers, it's important to understand the costs of doing business on each marketplace. This post provides a breakdown of the commissions and fees on Walmart Marketplace, Amazon.com, Jet.com and eBay.

On all channels, the commission you are charged is for the total price before tax to the consumer. This is your item price plus shipping price. Commission rates typically vary based on product category.

Walmart Marketplace

<table class="tg">  
 <tbody><tr>
   <th class="tg-9hbo">Category Number</th>
   <th class="tg-9hbo">Product Category</th>
   <th class="tg-9hbo">Referral Fee Percentage</th>
 </tr>
 <tr>
   <td class="tg-yw4l">1</td>
   <td class="tg-yw4l">Apparel &amp; Accessories</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">2</td>
   <td class="tg-yw4l">Automotive &amp; Powersports</td>
   <td class="tg-yw4l">12%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">3</td>
   <td class="tg-yw4l">Baby</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">4</td>
   <td class="tg-yw4l">Beauty</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">5</td>
   <td class="tg-yw4l">Books</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">6</td>
   <td class="tg-yw4l">Camera &amp; Photo</td>
   <td class="tg-yw4l">8%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">7</td>
   <td class="tg-yw4l">Cell Phones</td>
   <td class="tg-yw4l">8%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">8</td>
   <td class="tg-yw4l">Consumer Electronics</td>
   <td class="tg-yw4l">8%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">9</td>
   <td class="tg-yw4l">Electronics Accessories</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">10</td>
   <td class="tg-yw4l">Furniture &amp; Decor</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">11</td>
   <td class="tg-yw4l">Gourmet Food</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">12</td>
   <td class="tg-yw4l">Grocery</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">13</td>
   <td class="tg-yw4l">Health &amp; Personal Care</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">14</td>
   <td class="tg-yw4l">Home &amp; Garden</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">15</td>
   <td class="tg-yw4l">Industrial &amp; Scientific</td>
   <td class="tg-yw4l">12%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">16</td>
   <td class="tg-yw4l">Jewelry</td>
   <td class="tg-yw4l">20%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">17</td>
   <td class="tg-yw4l">Kitchen</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">18</td>
   <td class="tg-yw4l">Luggage &amp; Travel Accessories</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">19</td>
   <td class="tg-yw4l">Major Appliances</td>
   <td class="tg-yw4l">8%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">20</td>
   <td class="tg-yw4l">Music</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">21</td>
   <td class="tg-yw4l">Musical Instruments</td>
   <td class="tg-yw4l">12%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">22</td>
   <td class="tg-yw4l">Office Products</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">23</td>
   <td class="tg-yw4l">Outdoors</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">24</td>
   <td class="tg-yw4l">Personal Computers</td>
   <td class="tg-yw4l">6%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">25</td>
   <td class="tg-yw4l">Pet Supplies</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">26</td>
   <td class="tg-yw4l">Shoes, Handbags &amp; Sunglasses</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">27</td>
   <td class="tg-yw4l">Software &amp; Computer Video Games</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">28</td>
   <td class="tg-yw4l">Sporting Goods</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">29</td>
   <td class="tg-yw4l">Tires &amp; Wheels</td>
   <td class="tg-yw4l">10%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">30</td>
   <td class="tg-yw4l">Tools &amp; Home Improvement</td>
   <td class="tg-yw4l">12%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">31</td>
   <td class="tg-yw4l">Toys &amp; Games</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">32</td>
   <td class="tg-yw4l">Video &amp; DVD</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">33</td>
   <td class="tg-yw4l">Video Game Consoles</td>
   <td class="tg-yw4l">8%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">34</td>
   <td class="tg-yw4l">Video Games</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">35</td>
   <td class="tg-yw4l">Watches</td>
   <td class="tg-yw4l">15%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">36</td>
   <td class="tg-yw4l">Everything Else</td>
   <td class="tg-yw4l">15%</td>
 </tr>
</tbody></table>



Walmart Marketplace has straight-forward fees. It's simply commission based on the categories as show above. As you'll see below, Amazon has a slightly more complex fee structure with monthly fees and minimum referral fees.

Amazon.com

You can sell on Amazon's US Marketplace as an Individual Seller or a Professional Seller. Here's an comparison:

Individual selling planProfessional selling plan$0.99 per item fee for each item that sells$39.99 Monthly subscription feeSingle listing creationMultiple listing creation using spreadsheets and uploadsOnline listing and order managementInventory and order management using reports and feedsAccess to tools on Seller Central to perform account functionsAccess to Amazon Marketplace Web Service to upload feeds, receive reports, and perform other API functions

<table class="tg">  
 <tbody><tr>
   <th class="tg-9hbo">Individual selling plan</th>
   <th class="tg-9hbo">Professional selling plan</th>
 </tr>
 <tr>
   <td class="tg-yw4l">$0.99 per item fee for each item that sells</td>
   <td class="tg-yw4l">$39.99 Monthly subscription fee</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Single listing creation</td>
   <td class="tg-yw4l">Multiple listing creation using spreadsheets and uploads</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Online listing and order management</td>
   <td class="tg-yw4l">Inventory and order management using reports and feeds</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Access to tools on Seller Central to perform account functions</td>
   <td class="tg-yw4l">Access to Amazon Marketplace Web Service to upload feeds, receive reports, and perform other API functions</td>
 </tr>
</tbody></table>

<table class="tg">  
 <tbody><tr>
   <th class="tg-9hbo">Referral Fee Percentages</th>
   <th class="tg-9hbo">Applicable Minimum Referral Fee*</th>
   <th class="tg-9hbo">Applicable Minimum Referral Fee</th>
 </tr>
 <tr>
   <td class="tg-yw4l">3D Printed Products</td>
   <td class="tg-yw4l">12%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Amazon Device Accessories</td>
   <td class="tg-yw4l">45%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Amazon Kindle</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Automotive &amp; Powersports</td>
   <td class="tg-yw4l">12%, except 10% for tires and wheels products</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Baby Products (excluding Baby Apparel)</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Beauty</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Books</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Camera and Photo1</td>
   <td class="tg-yw4l">8%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Cell Phone Devices*</td>
   <td class="tg-yw4l">8%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Clothing &amp; Accessories</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Collectible Coins</td>
   <td class="tg-yw4l">15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $250; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $250 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1000</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Consumer Electronics</td>
   <td class="tg-yw4l">8%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Electronics Accessories</td>
   <td class="tg-yw4l">15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Entertainment Collectibles</td>
   <td class="tg-yw4l">20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Furniture &amp; Decor</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Health &amp; Personal Care (including Personal Care Appliances)</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Home &amp; Garden (including Pet Supplies)</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Independent Design</td>
   <td class="tg-yw4l">25%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Industrial &amp; Scientific (including Food Service and Janitorial &amp; Sanitation)</td>
   <td class="tg-yw4l">12%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Jewelry</td>
   <td class="tg-yw4l">20%</td>
   <td class="tg-yw4l">$2.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Kitchen</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Luggage &amp; Travel Accessories</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Major Appliances</td>
   <td class="tg-yw4l">15% for the portion of the item price and any gift wrap charges paid by the buyer, up to $300; and 8% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $300</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Music</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Musical Instruments</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Office Products</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Outdoors</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Personal Computers</td>
   <td class="tg-yw4l">6%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Shoes, Handbags and Sunglasses</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Software &amp; Computer/Video Games</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Sports</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Sports Collectibles</td>
   <td class="tg-yw4l">20% for the portion of the item price and any gift wrap charges paid by the buyer, up to $100; 10% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $100 up to $1,000; and 6% for any portion of the item price and any gift wrap charges paid by the buyer, greater than $1,000</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Tools &amp; Home Improvement</td>
   <td class="tg-yw4l">15% except 12% for base equipment power tools</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Toys &amp; Games</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$1.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Video &amp; DVD</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Video Games</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Video Game Consoles</td>
   <td class="tg-yw4l">8%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Watches</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">$2.00</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Everything Else5</td>
   <td class="tg-yw4l">15%</td>
   <td class="tg-yw4l">--</td>
 </tr>
 <tr>
   <td class="tg-yw4l"></td>
   <td class="tg-yw4l"></td>
   <td class="tg-yw4l"></td>
 </tr>
 <tr>
   <td class="tg-yw4l">* applied on a per-item basis unless otherwise noted</td>
   <td class="tg-yw4l"></td>
   <td class="tg-yw4l"></td>
 </tr>
</tbody></table>


Jet.com

<table class="tg">  
 <tbody><tr>
   <th class="tg-9hbo">Jet Category</th>
   <th class="tg-9hbo">Product Examples*</th>
   <th class="tg-9hbo">Base Commission</th>
 </tr>
 <tr>
   <td class="tg-yw4l">Appliances</td>
   <td class="tg-yw4l">Large and small appliances, appliance parts and accessories</td>
   <td class="tg-yw4l">15% - The portion of the Retailer Price up to and including $300 8% - Any portion of the Retailer Price greater than $300</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Automotive Parts &amp; Accessories</td>
   <td class="tg-yw4l">Tools, equipment, oils, tires, wheels</td>
   <td class="tg-yw4l">10% - Tires and wheels 12% - Powersports and all other automotive parts and accessories</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Baby</td>
   <td class="tg-yw4l">Car seats, baby food, formula, cloth diapers, disposable diapers</td>
   <td class="tg-yw4l">5% - Baby food and formula, baby wipes, disposable diapers 15% - All other baby</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Electronics</td>
   <td class="tg-yw4l">TV’s, audio, office electronics, computers</td>
   <td class="tg-yw4l">6% - Personal computers 8% - All other electronics</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Electronic Accessories</td>
   <td class="tg-yw4l">Cords, cables, remotes</td>
   <td class="tg-yw4l">15% - The portion of the Retailer Price up to and including $100 8% - Any portion of the Retailer Price greater than $100</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Grocery</td>
   <td class="tg-yw4l">Food, spices, beverages</td>
   <td class="tg-yw4l">15% - Gourmet gifts, home brewing and winemaking 10% - All other grocery</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Industrial and Scientific</td>
   <td class="tg-yw4l">Raw materials, occupational products, service equipment</td>
   <td class="tg-yw4l">12%</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Pet Supplies</td>
   <td class="tg-yw4l">Dog food, carriers, toys, cat litter</td>
   <td class="tg-yw4l">5% - Dog food, cat food, litter 15% - All other pet supplies</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Tools &amp; Home Improvement</td>
   <td class="tg-yw4l">Hand and power tools, hardware, measurement devices</td>
   <td class="tg-yw4l">12% - Base equipment power tools 15% - All other tools &amp; home improvement</td>
 </tr>
</tbody></table>

eBay

eBay's fee structure is fundamentally different due to "insertion fees" which may be charged per listing according to the following fee structure:

  • Basic Store: $0.20
  • Premium Store: $0.10
  • Anchor Store: $0.05

Final Value fees are charged according to this schedule:

<table class="tg">  
 <tbody><tr>
   <th class="tg-9hbo">Category</th>
   <th class="tg-9hbo">Final value fee</th>
 </tr>
 <tr>
   <td class="tg-yw4l">Coins &amp; Paper MoneyStamps</td>
   <td class="tg-yw4l">6% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Musical Instruments &amp; GearExcept Pro Audio Equipment and DJ Equipment (see Consumer Electronics, Cameras &amp; Photo and more)</td>
   <td class="tg-yw4l">7% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">eBay Motors &gt; Parts &amp; Accessories and eBay Motors &gt; Automotive Tools &amp; SuppliesExcept Car Electronics (see Consumer Electronics, Cameras &amp; Photo and more) Except Apparel &amp; Merchandise (see Clothing, Shoes &amp; Accessories)</td>
   <td class="tg-yw4l">8% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Select Computer/Tablets &amp; Networking and Video Game ConsolesSee included categories below</td>
   <td class="tg-yw4l">4% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Select Consumer Electronics, Cameras &amp; Photo, and moreSee included categories below</td>
   <td class="tg-yw4l">6% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Select Camera &amp; Photo Accessories, Cell Phone Accessories, and moreSee included categories below</td>
   <td class="tg-yw4l">9% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Clothing, Shoes &amp; AccessoriesIncludes Apparel &amp; Merchandise found in eBay Motors &gt; Parts &amp; Accessories</td>
   <td class="tg-yw4l">9% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">BooksDVDs &amp; MoviesMusicVideo Games</td>
   <td class="tg-yw4l">9% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">Business &amp; IndustrialExcept Heavy Equipment Except Concession Trailers &amp; Carts (found in Restaurant &amp; Catering) Except Imaging &amp; Aesthetics Equipment (found in Healthcare, Lab &amp; Life Science) Except Commercial Printing Presses (found in Printing &amp; Graphic Arts)Learn more about Business &amp; Industrial fees in the excluded categories.</td>
   <td class="tg-yw4l">9% of the total amount of the sale</td>
 </tr>
 <tr>
   <td class="tg-yw4l">All other categories</td>
   <td class="tg-yw4l">9% of the total amount of the sale</td>
 </tr>
</tbody></table>

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Zentail is a multichannel software platform that makes it easy to sell on Amazon, eBay, Walmart Marketplace, Jet.com, Google Shopping, Shopify, Bigcommerce and a growing selection of channels. Centrally manage product information, listings, inventory, orders, business analytics and reordering from one beautiful interface.


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