Marketplace Commission Rates Comparison: Amazon, eBay and Walmart (2020 Update)

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June 19, 2020

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Editor's note: This blog was originally published on August 15, 2016. It is being updated every year to reflect the most recent rates and information.

If you're like most online sellers today, then Amazon, eBay and other marketplaces are likely on your radar. When one-third of buyers now start their online journey on marketplaces, it's hard to ignore the potential opportunity of selling on them yourself.

However, it's equally important to understand the cost of doing business on each marketplace. This post breaks down the commission fees across Amazon, eBay, Walmart Marketplace and Jet.com. Commission is calculated from the total sales price (your item price plus shipping and handling, excluding any taxes) on each channel and typically varies by product category. Read on to see the breakdowns.

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Amazon Commission Rates


Amazon's commission rates are called referral fees. Sellers will have to pay the greater of a referral fee or a per-item minimum referral fee. Before we dive in, we should note that there are two ways to sell on Amazon. You can either sell direct to consumer as a third-party (3P) marketplace seller or direct to Amazon (1P) as a supplier.

Referral fees apply to 3P sellers. Amazon may also charge additional service, promotional or closing fees depending on your category.

Amazon Referral Fees by Category

<center>
<table class="tg">
<tbody><tr>
<th class="tg-38kr">Category</th>
<th class="tg-38kr">Referral Fee Percentages</th>
<th class="tg-3yha">Applicable Minimum Referral Fee</th>
</tr>
<tr>
<td class="tg-ibbi">3D Printed Products</td>
<td class="tg-ibqw">12%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-kw5j">Amazon Device Accessories</td>
<td class="tg-ibqw">45%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-kw5j">Automotive & Powersports</td>
<td class="tg-ibqw">12%, except 10% for tires and wheel products</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Baby Products (Excluding Baby Apparel)</td>
<td class="tg-gxsv"><ul>
<li>8% for product with a total sales price of $10 or less, and</li>
<li>15% for products with a total sales price greater than $10 </li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Beauty</td>
<td class="tg-gxsv"><ul>
<li>8% for product with a total sales price of $10 or less, and</li>
<li>15% for products with a total sales price greater than $10 </li>
</ul>
</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Books</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Camera and Photo</td>
<td class="tg-gxsv">8%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi"><a href="https://sellercentral.amazon.com/gp/help/200333160?language=en_US&ref=ag_200333160_cont_200336920">Categories Requiring Approval</a></td>
<td class="tg-gxsv">Referral fee percentages</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Cell Phone Devices</td>
<td class="tg-gxsv">8%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Clothing & Accessories</td>
<td class="tg-gxsv">17%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Collectible Books</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Collectible Coins</td>
<td class="tg-gxsv"><ul>
<li>15% for the portion of the total sales price up to $250 (with a minimum referral fee of $1.00)</li>
<li>10% for any portion of the total sales price greater than $250 up to $1,000; and</li>
<li>6% for any portion of the total sales price greater than $1,000</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Consumer Electronics</td>
<td class="tg-gxsv">8%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Electronics Accessories (Including Camera, Phone and Computer Accessories)</td>
<td class="tg-gxsv"><ul>
<li>15% for the portion of the total sales price up to $100, and </li>
<li>8% for any portion of the total sales price greater than $100 </li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Entertainment Collectibles</td>
<td class="tg-gxsv"><ul>
<li>20% for the portion of total sale price up to $100</li>
<li>10% for the portion of total sale price greater than $100, up to $1,000</li>
<li>6% for the portion of total sale price greater than $1,000</li>
</ul></td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Fine Art</td>
<td class="tg-gxsv"><ul>
<li>20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);</li>
<li>15% for any portion of Sales Proceeds greater than $100 up to $1,000;</li>
<li>10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and</li>
<li>5% for any portion of Sales Proceeds greater than $5,000</li>
</ul></td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Furniture</td>
<td class="tg-gxsv"><ul>
<li>15% for the portion of the total sales price up to $200, and</li>
<li>10% for any portion of the total sales price greater than $200</li>
<li>Note: Mattresses will be charged 15% regardless of price point.</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Gift Cards</td>
<td class="tg-gxsv">20%</td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<tr>
<td class="tg-ibbi">Grocery & Gourmet Food</td>
<td class="tg-gxsv"><ul>
<li>8% for products with a total sales price of $15 or less, and</li>
<li>15% for products with a total sales price greater than $15</li>
</ul></td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Health & Personal Care (Excluding Personal Care Appliances)</td>
<td class="tg-gxsv"><ul>
<li>8% for products with a total sales price of $10 or less, and</li>
<li>15% for items with a total sales price greater than $10</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Home & Garden (Including Pet Supplies)</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Industrial & Scientific (Including Food Service and Janitorial & Sanitation)</td>
<td class="tg-gxsv">12%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Jewelry</td>
<td class="tg-gxsv"><ul>
<li>20% for the portion of the total sales price up to $250, and</li>
<li>5% for any portion of the total sales price greater than $250</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Kitchen</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Luggage & Travel Accessories</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Major Appliances</td>
<td class="tg-gxsv"><ul>
<li>15% for the portion of the total sales price up to $300, and</li>
<li>8% for any portion of the total sales price greater than $300</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Music</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">--</td>
</tr>
<tr>
<td class="tg-ibbi">Musical Instruments</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Office Products</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Outdoors</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Personal Computers</td>
<td class="tg-gxsv">6%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Shoes, Handbags & Sunglasses</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Sports (Excluding Sports Collectibles)</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Sports Collectibles</td>
<td class="tg-gxsv"><ul>
<li>20% for the portion of the total sales price up to $100</li>
<li>10% for any portion of the total sales price greater than $100 up to $1,000; and</li>
<li>6% for any portion of the total sales price greater than $1,000</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Tools & Home Improvement</td>
<td class="tg-gxsv">15%, except 12% for base equipment power tools</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Toys & Games</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Unlocked Cell Phones</td>
<td class="tg-gxsv">8%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Video & DVD</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Video Games Consoles</td>
<td class="tg-gxsv">8%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Watches</td>
<td class="tg-gxsv"><ul>
<li>16% for the portion of the total sales price up to $1,500</li>
<li>3% for any portion of the total sales price greater than $1,500</li>
</ul></td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Everything Else</td>
<td class="tg-gxsv">15%</td>
<td class="tg-gxsv">$0.30</td>
</tr>
<tr>
<td class="tg-ibbi">Extended Warranties, Protection Plans & Service Contracts</td>
<td class="tg-gxsv">96%</td>
<td class="tg-gxsv">--</td>
</tr>
</tbody>
</table>
</center>

eBay Commission Rates


eBay's commission rates are fundamentally different due to "insertion fees," which are charged every time you publish a new listing. You typically get up to 50 "zero insertion fee" (a.k.a. free) listings each month as an individual seller, or more if you choose to create an eBay Store. Once you reach this threshold, you'll have to pay the per-listing insertion fee in addition to a "final value" fee every time your item sells.

<center>
<table class="tg">
<tbody><tr>  
    <th class="tg-38kr">Category</th>    
    <th class="tg-38kr">Insertion Fee</th>    
    <th class="tg-3yha">Final Value Fee</th>  
    </tr>  
    <tr>    
      <td class="tg-ibbi">Standard fees for most categories, including Music > Records, <br>eBay Motors > Parts & Accessories, and eBay Motors > Automotive Tools & Supplies. <br>For vehicles, see our <a href="https://www.ebay.com/help/selling/fees-credits-invoices/motors-fees?id=4127" ref="nofollow">Motors fees</a>.</td>    
      <td class="tg-gxsv">First 50 listings free per month, then $0.35 per listing</td>    
      <td class="tg-gxsv">10% (maximum fee $750)</td>
    </tr>  
    <tr>    
      <td class="tg-kw5j">Books, DVDs & Movies, Music (except Records category)</td>    
      <td class="tg-ibqw">First 50 listings free per month, then $0.35 per listing</td>    
      <td class="tg-gxsv">12% (maximum fee $750)</td>  
    </tr>  
    <tr>    
      <td class="tg-kw5j">Select Business & Industrial Categories<ul><li>Heavy Equipment Parts & Attachments > Heavy Equipment</li><li>Printing & Graphic Arts > Commercial Printing Presses</li><li>Restaurant & Food Service > Food Trucks, Trailers & Carts</li></ul></td>    
      <td class="tg-ibqw">$20</td>    
      <td class="tg-gxsv">2% (maximum fee $300)</td>  
    </tr>  
    <tr>    
      <td class="tg-ibbi">Musical Instruments & Gear > Guitars & Basses </td>    
      <td class="tg-gxsv">Free</td>    
      <td class="tg-gxsv">3.5% (maximum fee $350)</td>
    </tr>
    <tr>    
      <td class="tg-kw5j">Select Clothing, Shoes & Accessories<ul><li>Men > Men's Shoes > Athletic Shoes</li><li>Women > Women's Shoes > Athletic Shoes</li></ul></td>    
      <td class="tg-ibqw">Free if starting price (stating price for auction-style listings or Buy It Now price of fixed price listings) is $100 or more</td>    
      <td class="tg-gxsv"><ul><li>0% if selling price is $100 or more</li><li>10% if selling price is less than $100</li></ul></td>  
    </tr>  
  </tbody>
</table>
</center>

Final Value Fees for eBay Stores


If you choose to buy a monthly subscription with eBay, you can open your own eBay Store. An eBay Store gives you discounted fees and additional tools to promote your business, alongside other perks. There are five main Store types with varying insertion fees:

  • Starter: 100 free listings per month / $0.30 insertion fee per listing after allocation
  • Basic: 250 / $0.25
  • Premium: 1,000/$0.10
  • Anchor: 10,000 / $0.05
  • Enterprise: 100,000 / $0.05
  • For all store types, listings in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees. All listings in the Clothing, Shoes & Accessories > Men > Men's Shoes > Athletic Shoes and Clothing, Shoes & Accessories > Women > Women's Shoes > Athletic Shoes categories with a starting price of $100 or more are not subject to insertion fees.

Final Value fees are then charged according to the below schedules.

For Starter Store Subscribers

<center>
<table class="tg">    
  <tbody><tr>      
    <th class="tg-38kr">Category</th>    
    <th class="tg-3yha">Final Value Fee</th>  
    </tr>  
    <tr>    
      <td class="tg-gxsv">Standard fees for most categories, including Music > Records </td>    
      <td class="tg-gxsv">10% (capped at $750)</td>
    </tr>  
    <tr>    
      <td class="tg-ibqw">Books, DVDs & Movies, Music (Except Records Category)</td>    
      <td class="tg-gxsv">12% (capped at $750)</td>  
    </tr>  
    <tr>    
      <td class="tg-ibqw">Musical Instruments & Gear > Guitars & Basses</td>    
      <td class="tg-gxsv">3.5% (capped at $350)</td>  
    </tr>
    <tr>    
      <td class="tg-ibqw">Select Business & Industrial Categories<ul><li>Heavy Equipment, Parts & Attachments > Heavy Equipment</li><li>Printing & Graphic Arts > Commercial Printing Presses</li><li>Restaurant & Food Service > Food Trucks, Trailers & Carts</li></ul></td> <td class="tg-gxsv">2% (capped at $300)</td></tr>
<tr>    
      <td class="tg-ibqw">Select Clothing, Shoes & Accessories<ul><li>Men > Men's Shoes > Athletic Shoes</li><li>Women > Women's Shoes > Athletic Shoes</li></ul></td>    
      <td class="tg-gxsv"><ul><li>0% if selling price is $100 or more</li><li>10% if selling price is less than $100</li></ul></td>  
    </tr>  
</tbody>
</table>
</center>

For Basic, Premium, Anchor and Enterprise Store Subscribers

<center>
<table class="tg">    
 <tbody><tr>      
   <th class="tg-38kr">Category</th>    
   <th class="tg-3yha">Final Value Fee</th>  
   </tr>  
   <tr>    
     <td class="tg-gxsv">Antiques</td>    
     <td class="tg-gxsv">9.15%</td>
   </tr>  
   <tr>    
     <td class="tg-ibqw">Art</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Baby</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Books</td>    
     <td class="tg-gxsv">12%</td>  
   </tr>
   <tr>    
     <td class="tg-gxsv">Most Business & Industrial categories, Except:</td>    
     <td class="tg-gxsv">9.15%</td>
   </tr>  
   <tr>    
     <td class="tg-ibqw"><ul><li>Heavy Equipment, Parts & Attachments > Heavy Equipment</li><li>Printing & Graphic Arts > Commercial Printing Presses</li><li>Restaurant & Food Service > Food Trucks, Trailers & Carts</li></ul></td>    
     <td class="tg-gxsv">1.5%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Most Cameras & Photo categories, including Camera,<br> Drone & Photo Accessories > Memory Cards. Except:</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Camera, Drone & Photo Accessories (Except Memory Cards)</li><li>Replacement Parts & Tools</li><li>Tripods & Supports</li><li>Other Cameras & Photo</li></ul></td>
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-gxsv">Most Cell Phones & Accessories categories, <br>including Cell Phone Accessories > Memory Cards. Except:</td>    
     <td class="tg-gxsv">6.15%</td>
   </tr>  
   <tr>    
     <td class="tg-ibqw"><ul><li>Cell Phone Accessories (Except Memory Cards)</li></ul></td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Clothing, Shoes & Accessories categories, except:</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Men > Men's Shoes > Athletic Shoes</li></ul></td>    
     <td class="tg-gxsv"><ul><li>0% if selling price is $100 or more</li><li>9.15% if selling price is less than $100</li></td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Women > Women's Shoes > Athletic Shoes</li></ul></td>    
     <td class="tg-gxsv"><ul><li>0% if selling price is $100 or more</li><li>9.15% if selling price is less than $100</li></td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Coins & Paper Money</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Collectibles</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Computers/Tablets & Networking categories, including Tablet <br>& eBook Reader Accs > Memory Card & USB Adapters. Except:</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Desktops & All-in-Ones</li><li>Laptops & Netbooks</li><li>Tablets & eBook Readers</li><li>Computer Components & Parts: CPUs/Processors, Memory (RAM), <br>Motherboards, Motherboards & CPU combos</li><li>Drives, Storage & Blank Media > Hard Drives (HDD, SDD & NAS)</li><li>Monitors, Projectors & Accessories > Monitors</li><li>Printers, Scanners, & Supplies > Printers</li></ul></td>    
     <td class="tg-gxsv">4%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>3D Printers & Supplies: 3D Printer Consumables, 3D Printer Parts</li><li>Computer Cables & Connectors</li><li>Keyboards, Mice & Pointers</li><li>Laptop & Desktop Accessories</li><li>Other Computers & Networking</li><li>Power Protection, Distribution</li><li>Tablet & eBook Reader Accs (except Memory Card & USB Adapters. See 6.15%)</li></ul></td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Consumer Electronics Categories, Except:</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Multipurpose Batteries & Power</li><li>Portable Audio & Headphones > Portable Audio Accessories</li><li>TV, Video & Home Audio: TV, Video & Home Accessories; TV, Video & Audio Parts</li><li>Vehicle Electronics & GPS: Car Electronics Accessories, GPS Accessories & Tracking</li><li>Virtual Reality: Cases, Covers & Skins; Parts; Other Virtual Reality Accessories</li></ul></td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Crafts</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Dolls & Bears</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">DVDs & Movies</td>    
     <td class="tg-gxsv">12%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Entertainment Memorabilia</td>
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Gift Cards & Coupons</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Health & Beauty</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Home & Garden</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Jewelry & Watches</td>
     <td class="tg-gxsv">9.15%</td>
   </tr>
   <tr>    
     <td class="tg-ibqw">eBay Motors: Automotive Tools & Supplies, Parts & Accessories<br> (except Apparel & Merchandise and In-Car Technology, GPS & Security categories)</td>    
     <td class="tg-gxsv">8.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">eBay Motors > Parts & Accessories > Apparel & Merchandise</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">eBay Motors > Parts & Accessories > In-Car Technology, GPS & Security</td>
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Music Categories, Except</td>    
     <td class="tg-gxsv">12%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Records</li></ul></td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Musical Instruments & Gear categories, Except:</td>    
     <td class="tg-gxsv">7.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>DJ Equipment</li><li>Pro Audio Equipment</li></ul></td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Guitars & Bassest</li></ul></td>    
     <td class="tg-gxsv">3.50%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Home & Garden</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Pet Supplies</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Pottery & Glass</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Specialty Services</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Sporting Goods</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Sports Mem, Cards & Fan Shop</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Stamps</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Tickets & Experiences</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Toys & Hobbies</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Travel</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw">Most Video Games & Consoles Categories, Except:</td>    
     <td class="tg-gxsv">6.15%</td>  
   </tr>
   <tr>    
     <td class="tg-ibqw"><ul><li>Video Game Accessories</li><li>Replacement Parts & Tools</li><li>Video Games</li></ul></td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw"><ul><li>Video Game Consoles</li></ul></td>    
     <td class="tg-gxsv">4%</td>  
   </tr>  
   <tr>    
     <td class="tg-ibqw">Everything Else</td>    
     <td class="tg-gxsv">9.15%</td>  
   </tr>
 </tbody>
</table>
</center>

Walmart Commission Rates


One of the biggest perks about selling on Walmart Marketplace is that there are no setup, subscription or listing fees. Walmart only charges a referral fee for every sale you make.

Note that the product categories listed below are the ones in the Walmart Marketplace Retailer Agreement and do not match up perfectly with the categories you may use during item setup. You can always open up a case with Walmart Support if you feel that you're being charged the wrong referral fee; make sure to provide the Item ID and the product category that you believe applies.


<center>
<table class="tg">    
  <tbody><tr>
    <th class="tg-38kr">Category Number</th>
    <th class="tg-38kr">Product Category</th>    
    <th class="tg-3yha">Referral Fee Percentage</th>  
    </tr>  
    <tr>    
      <td class="tg-gxsv">1</td>    
      <td class="tg-gxsv">Apparel & Accessories</td>
      <td class="tg-gxsv">15%</td>
    </tr>  
    <tr>    
      <td class="tg-ibqw">2</td>    
      <td class="tg-gxsv">Automotive & Powersports</td>
      <td class="tg-gxsv">12%</td>
    </tr>  
    <tr>    
      <td class="tg-ibqw">3</td>    
      <td class="tg-gxsv">Baby</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">4</td>    
      <td class="tg-gxsv">Beauty</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">5</td>    
      <td class="tg-gxsv">Books</td>
      <td class="tg-gxsv">15%</td>
    </tr>  
    <tr>    
      <td class="tg-ibqw">6</td>    
      <td class="tg-gxsv">Camera & Photo</td>
      <td class="tg-gxsv">8%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">7</td>    
      <td class="tg-gxsv">Cell Phones</td>
      <td class="tg-gxsv">8%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">8</td>    
      <td class="tg-gxsv">Consumer Electronics</td>
      <td class="tg-gxsv">8%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">9</td>    
      <td class="tg-gxsv">Electronic Accessories</td>
      <td class="tg-gxsv">15%</td>
    </tr>  
    <tr>    
      <td class="tg-ibqw">10</td>    
      <td class="tg-gxsv">Furniture & Décor</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">11</td>    
      <td class="tg-gxsv">Gourmet Food</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">12</td>    
      <td class="tg-gxsv">Grocery</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">13</td>    
      <td class="tg-gxsv">Health & Personal Care</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">14</td>    
      <td class="tg-gxsv">Home & Garden</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">15</td>    
      <td class="tg-gxsv">Jewelry</td>
      <td class="tg-gxsv">20%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">16</td>    
      <td class="tg-gxsv">Kitchen</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">17</td>    
      <td class="tg-gxsv">Luggage & Travel Accessories</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">18</td>    
      <td class="tg-gxsv">Major Appliances</td>
      <td class="tg-gxsv">8%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">19</td>    
      <td class="tg-gxsv">Music</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">20</td>    
      <td class="tg-gxsv">Musical Instruments</td>
      <td class="tg-gxsv">12%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">21</td>    
      <td class="tg-gxsv">Office Products</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">22</td>    
      <td class="tg-gxsv">Outdoors</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">23</td>    
      <td class="tg-gxsv">Personal Computers</td>
      <td class="tg-gxsv">6%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">24</td>    
      <td class="tg-gxsv">Pet Supplies/td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">25</td>    
      <td class="tg-gxsv">Shoes, Handbags & Sunglasses</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">26</td>    
      <td class="tg-gxsv">Video Games & Software</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">27</td>    
      <td class="tg-gxsv">Sporting Goods</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">28</td>    
      <td class="tg-gxsv">Tires & Wheels</td>
      <td class="tg-gxsv">10%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">29</td>    
      <td class="tg-gxsv">Tools & Home Improvement</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">30</td>    
      <td class="tg-gxsv">Toys & Games</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">31</td>    
      <td class="tg-gxsv">Video & DVD</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">32</td>    
      <td class="tg-gxsv">Video Game Consoles</td>
      <td class="tg-gxsv">8%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">33</td>    
      <td class="tg-gxsv">Video Games</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">34</td>    
      <td class="tg-gxsv">Watches</td>
      <td class="tg-gxsv">15%</td>
    </tr>
    <tr>    
      <td class="tg-ibqw">35</td>    
      <td class="tg-gxsv">Everything Else</td>
      <td class="tg-gxsv">15%</td>
    </tr>
  </tbody>
</table>
</center>

Jet.com Commission Rates

Editor's note (May 19, 2020): Walmart announced that it will be discontinuing Jet.com and channeling its efforts into the Walmart.com brand. Jet sellers and customers are reportedly being sent to the Walmart Marketplace. To learn more about selling on Walmart, check out our blogs on "How to Sell on Walmart Marketplace" or "Walmart vs. Amazon: What Sellers Need to Know."


All base commissions on Jet are 15% unless otherwise noted in the chart below. Among these special categories, commission rates range from 20% on the high end for jewelry to 6% for personal computers. Jet also allows you to increase or decrease the commission rate based on factors like shipping distance or basket size. This lets you influence order-level profitability and what your customers pay, with the option to offer a portion of commissions back as cost savings.

<center>
<table class="tg">
  <tbody><tr>        
    <th class="tg-38kr">Category</th>          
    <th class="tg-38kr">Product Examples</th>          
    <th class="tg-3yha">Base Commision</th>        
    </tr>        
    <tr>            
      <td class="tg-ibbi">Apparel & Accessories</td>            
      <td class="tg-gxsv">Activewear, coats, jackets, dresses, jeans and accessories</td>            
      <td class="tg-gxsv">17% - All apparel & accessories</td>      
    </tr>        
    <tr>            
      <td class="tg-kw5j">Appliances</td>            
      <td class="tg-ibqw">Large and small appliances, appliance parts and accessories</td>            
      <td class="tg-gxsv"><ul><li>15% - The portion of the Retailer Price up to and including $300</li><li>8% - Any portion of the Retailer Price greater than $300</li></ul></td>        
    </tr>        
    <tr>            
      <td class="tg-kw5j">Automotive Parts & Accessories</td>            
      <td class="tg-ibqw">Tools, equipment, oils, tires, wheels</td>        
      <td class="tg-gxsv"><ul><li>10% - Tires and wheels</li><li>12% - Powersports and all other automotive parts and accessories</li></ul></td>
    </tr>        
    <tr>            
      <td class="tg-ibbi">Electronics</td>            
      <td class="tg-gxsv">TV’s, audio, office electronics, computers</td>  
      <td class="tg-gxsv"><ul><li>6% - Personal computers</li><li>8% - All other electronics</li></ul></td>      
    </tr>
    <tr>            
      <td class="tg-kw5j">Electronic Accessories</td>            
      <td class="tg-ibqw">Cords, cables, remotes</td>        
      <td class="tg-gxsv"><ul><li>15% - The portion of the Retailer Price up to and including $100</li><li>8% - Any portion of the Retailer Price greater than $100</li></ul></td>
    </tr>
    <tr>            
      <td class="tg-kw5j">Industrial and Scientific</td>            
      <td class="tg-ibqw">Raw materials, occupational products, service equipment</td>        
      <td class="tg-gxsv">12% - All</td>
    </tr>
    <tr>            
      <td class="tg-kw5j">Jewelry</td>            
      <td class="tg-ibqw">Rings, bracelets, necklaces</td>        
      <td class="tg-gxsv">20% - Jewelry over $250</td>
    </tr>
    <tr>            
      <td class="tg-kw5j">Shoes</td>            
      <td class="tg-ibqw">Runners, loafers, sandals</td>        
      <td class="tg-gxsv"><ul><li>15% - Shoes $75 or less</li><li>18% - Shoes over $75</li></ul></td>
    </tr>
    <tr>            
      <td class="tg-kw5j">Tools & Home Improvement</td>            
      <td class="tg-ibqw">Hand and power tools, hardware, measurement devices</td>        
      <td class="tg-gxsv"><ul><li>12% - Base equipment power tools</li><li>15% - All other tools & home improvement</li></ul></td>
    </tr>
  </tbody>  
</table>
</center>


‍About Zentail
Zentail’s commerce operations management (COM) platform makes selling on multiple marketplaces crazy simple. It leads the market with its AI-driven listing solution, SMART Types, and its user-friendly interface. With Zentail, you gain one custom workspace to automate everything from multichannel listing to order management. Accelerate time-to-market, strengthen your brand and grow like never before with the world’s no.1 COM platform. Contact us to learn more.

Sources:
Selling at Amazon.com: Fees and Pricing
Volume Selling on Amazon
Walmart Knowledge Base: Referral Fees For Contract Categories
Jet.com Pricing, Settlement and Commissions Policy
eBay Stores Fees

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