On a recent call with our partners at Jet.com, we shared our views on the importance of product data quality and how product data affects sellers, consumers and marketplace platforms.
When you provide high quality product data to a given channel (i.e. Jet.com, Walmart Marketplace), shoppers can confidently purchase from your listing. High converting product listings with limited after-sale support allows you to invest in rolling out new products and hiring great employees. You win, your customer wins, your marketplace channel wins.
When you provide low quality product data, shoppers are confused. They are less likely to purchase. If they decide to purchase and it turns out the product they received is not what they were expecting, they will request a return and provide negative feedback on the product page and your seller account. This hurts company morale and places stress on your customer service department. It also often requires attention from the channel's support team. Returns are costly in more ways than one.
We cannot stress enough the importance of optimized product data. Your listings should be perfected for each sales channels. After all, the consumer profile on Walmart Marketplace is different than consumer that shops Jet.com.
Zentail is a multichannel software platform that makes it easy to sell on Amazon, eBay, Walmart Marketplace, Jet.com, Google Shopping, Shopify, Bigcommerce and a growing selection of channels. Centrally manage products, listings, inventory, and orders from one beautiful interface. Get more done faster.On a recent call with our partners at Jet.com, we shared our views on the importance of product data quality and how product data affects sellers, consumers and marketplace platforms.