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July 15, 2015
February 10, 2019

Posted: July 15, 2015

In September of 2014, one of our investors introduced us to Marc Lore, Founder and CEO of At the time, we were still operating our multi-channel online retail business and excited for the opportunity to partner with and gain exposure to an innovative and well-funded marketplace.

From the very beginning, Dan Sugarman, our CEO, prioritized and championed our relationship with Jet. He knew Jet would be an important player in the online retail ecosystem and partnering early would be a great opportunity for our company.

Through the end of 2014, Dan and our engineering team worked closely with the founding and technical teams at Jet to deeply integrate our product catalog for Jet's fast-approaching beta launch to Jet Insiders. We made our first sale on January 11, 2015. Sure enough, as more Insiders were granted access, our daily order volume started to take off.

Since our initial introduction, Dan and our team have been working closely with the Jet Partner Experience team to assist in perfecting their merchant onboarding experience. This past April, we had the opportunity to meet in person and present our proprietary inventory and order management platform to our primary points of contact at Jet. We showed them all of the technology we had built to make it easy to manage inventory and orders across our sales channels, integrate with new sales channels like, and provide a high level of service.

From our conversation, it became clear to us that we could add the most value to the ecosystem by making it easy for marketplace sellers to start selling on using our inventory and order management platform. In June, we made the decision to shut down our own online retail operations in order to focus 100% of our efforts on productizing our platform for use by approved sellers -- that platform would be called Zentail Commerce.

In just 4 weeks of intensive development, our tech team has made remarkable strides and Zentail Commerce is now being deployed for our initial beta customers.

We understand there are many qualified marketplace sellers who don't have the in-house technical resources to integrate directly with We also understand that each multi-channel merchant operates differently - fulfillment, WMS, accounting, shopping cart, marketplace strategy - and therefore requires a bespoke solution that meets their unique needs.

Over the past two months, we've spoken with hundreds of sellers to learn more about their unique needs. ChannelAdvisor is the clear leader in multi-channel inventory syncing, but their pricing model and limited features don't work for most companies. Most ChannelAdvisor alternatives leave much to be desired.

We're building the all-in-one operating system for multi-channel eCommerce. Get in touch with us if you're interested in selling on and taking your multi-channel operation to the next level.

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