Ecommerce Analytics for Multichannel Sellers: Amazon, eBay, Walmart and Beyond


April 22, 2017

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The most successful online sellers tend to have at least one important thing in common; they know their data and they leverage it to drive smart decisions.

When we were multichannel retailers, tracking costs was extremely challenging. In the early days, we had no idea how profitable we truly were and that was downright scary. When we opened up our technology for other sellers, we made sure to carefully track and display profitability on a per order basis. We also made sure to present high-level multichannel data including sales by channel, inventory values and top selling SKUs. But we stopped there, until now.

We're releasing Zentail Analytics, a powerful yet simple analytics platform for multichannel insights. This analytics suite uncovers critical data points across all major channels including Amazon, Walmart Marketplace, and eBay.

In designing Analytics, we worked closely with our customers to identify the most painful gaps in data. Pouring through the responses and feedback from countless phone calls and surveys, we came to the unsurprising conclusion that - like our former retail operation - most sellers don't know exactly how profitable they are on a SKU, product group, and channel basis. If we could provide clarity around profitability analysis, our customers would be instantly empowered to make strategic decisions quickly.

Some of your biggest questions:

  • which SKUs and product groups are less profitable than expected?
  • which SKUs and product groups should we discontinue?
  • which SKUs and product groups should we double-down on?
  • how profitable are each of my channels?

The core issue was that - until now - there was no central interface to view and manipulate order data for Amazon, Walmart Marketplace,, eBay and your own webstore. At least not that we and our customers knew about.

Since our core multichannel listing and order management platform integrates with Amazon, Walmart Marketplace, eBay,, Shopify, Bigcommerce, Magento and a growing stable of channels, it became obvious that multichannel analytics is a natural extension of the Zentail platform. The amount of data that we collect across these channels could not be ignored.

Zentail Analytics for Amazon, Walmart, eBay,, Shopify, Bigcommerce and Magento

We prioritized Analytics at the start of 2017 and have invested heavily in research, design and development. As a commitment to providing sellers with the most powerful multichannel platform, we will continue to work with our customers to refine the Analytics suite by identifying and tracking all costs throughout the supply chain and ultimately displaying this data in a simple and easy to digest manner.

Start with Analytics

If you're interested in taking control of your multichannel data, we would love to speak with you. We're looking for forward-thinking sellers and brands to provide the feedback necessary to build Analytics into an indispensable asset for your business.

If you're in the process of selecting the right multichannel platform for your business, take a moment to read this guide we put together to help you make an informed decision. If you're happy with the multichannel platform you're currently using to operate your retail business, Zentail Analytics can be used as a stand-alone service.

Need Help with Multichannel?

Schedule time with a Zentail expert to see how we can transform your Ecommerce business.

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