How to Rebuild Your E-Commerce Tech Stack for Multi-Channel Selling


May 15, 2023

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Diversification is essential for an e-commerce business and having multiple channels can play a key role in providing more income streams. It is possible to diversify and still provide clients with consistent brand experience. 

This helpful guide is for e-commerce businesses and will offer great insight into how they can rebuild their tech stack so that it can seamlessly manage product sales, inventory and the increased business volume associated with multi channel selling. The guide will also help you learn how to pick the right multichannel ecommerce software for your brand.

What Is an E-commerce Tech Stack?

An e-commerce tech stack refers to technologies and tools that work together to ensure that your business is running efficiently. The tech stacks commonly comprise of tools, applications, platforms, programming languages and frameworks. These technologies and tools work in unison to create a system that is fully functional.

A tech stack for your e-commerce business comprises of the following parts:
•    Front-end: It refers to languages and application that are essential in designing and developing your e-commerce business website. It is commonly known as the client-facing side.
•    Back-end: It refers to database, applications and the servers that are essential in ensuring that the customer gets the right information they need. It is commonly referred to as the server-facing side that works behind the scenes.

The flexibility for scaling is possible if the e-commerce business has a clear distinction between its front-end and back-end. 

Tips For Rebuilding Your E-commerce Tech Stacks For Multi Channel Selling

Below are six essential tips you can use to rebuild your e-commerce tech stack so that that it can support multichannel ecommerce selling.

1. Integration of A Multichannel Platform

It is essential for an e-commerce business to take advantage of multichannel platforms to improve its sales. Integration of these channels allows you to engage with new customers and is a good way to increase your customer base. It also allows you to access customers from other platforms.

Multichannel integration entails connecting your ecommerce business to multiple platforms, systems, and channels. The strategy allows you to grow your business and streamline your data flow to ensure that customers get a consistent and coherent experience. 

The key aspect to consider in multichannel integration is ensuring that you have a single integration platform that acts as the center. You can use a pre-built system with essential components that you require to establish your multichannel platform and you can customize it to meet your workflow. You can also be hosted by third-party suppliers who provide platforms that are pre-built and have particular guidelines, business rules and connectors; an example is Amazon, eBay, and Walmart.

2. Inventory and Warehouse Management

The tech stack that you use for you e-commerce business should have the ability to improve your multichannel inventory management and warehouse management capabilities. The tech stack can incorporate functions that support multi channel inventory management, including both logistics and labor management.  Ensuring that the inventory process is stable entails including shipping and putaway processes.

It is essential to integrate your inventory management system to your multichannel platform to ensure that you have information on the inventory of each channel. The system can trigger alerts when you need to restock and provide information on which inventories have a low selling rate. 

3. Incorporate Artificial Intelligence (AI) for Product Listing Descriptions and for Market Research

Advancement in technology means that you cannot ignore the impact of artificial intelligence, especially in e-commerce. An automated product description (written by artificial intelligence) will assist your e-commerce business to save time. Instead of writing product descriptions each time a customer purchases a product, you can use AI to generate them with just one click.

An AI can help save time since you don't have to hire a copywriter to write the product descriptions. Improvements in AI tools means that online retailers also get high-quality product descriptions. 

When considering whether to choose AI to write your product descriptions, consider the growth potential and the affordability and accessibility of AI tools. AI tools have the ability to create product descriptions that are SEO-friendly which plays a key role in attracting more clients to your online store. 

4. Integrating Software to Identify Marketplace Errors

You can integrate a software that identifies any errors made in your marketplace. The software can play a key role in ensuring that you get fee reimbursements. In the long-term, the software can assist in multichannel marketplace management,  risk assessment and protecting you from any security or compliance violations that occur in the marketplace.

5. Reviewing Advertising Spending

You can evaluate your advertising spending by focusing on the quality of your listings. A multichannel application can help in optimizing your listings to ensure that they organically appear in top searches. 

An example is Amazon search engine optimization (SEO) which involves optimizing listings to help them rank better in product searches.  Multi channel listing software can work with SEO to increase the visibility of your brand and products. It also helps drive more traffic to your product listings which leads to improved sales and better conversion rates.

Optimizing listings involves focusing on keywords, product descriptions, titles, images, and key product features. Ultimately, using your marketing tech stack wisely through optimization of listings will help you slash your advertising revenue significantly. 

6. Integration of Data Analytics Software

Integrating a data analytics software to your e-commerce tech stack allows you to have better data access and insight. The analytics software will provide information on products that get more sales and those that don't. You can leverage the data and use it to improve your marketing efforts on products that get less sales.

A data analytics software will provide you reliable, real-time information. The information is crucial to boosting your business' sales and understanding how you can optimize your listings to increase traffic.

Zentail Can Help You Manage Multiple Channels

Why do many multinational corporations like Amazon make small modifications after a particular period? The answer is that these changes are essential for growth and for making their e-commerce processes better. 

Zentail allows you to sell on multiple channels at ease and with minimal problems. The multi channel selling software provided by Zentail makes the process easy and you can make listings to various channels ten times faster. 

Please contact us today to schedule a demo so that you can learn how our user-friendly solutions will improve your e-commerce multichannel selling strategy.


Need Help with Multichannel?

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