Arguably the number one dilemma faced by online retailers is that nearly all of their time and effort is spent on marketplace channels. The allure of a massive customer base, keeping up with the often times "firehose" of demand, and vigilantly up-keeping extremely high levels of seller performance to ensure goodstanding makes it almost impossible to focus on the thing that matters most; your own retail site.
Marketplace sales are an extremely important component of your sales mix and should not be ignored. Increased order volumes can jumpstart a positive feedback loop enabling you to negotiate discounted rates with suppliers which allows you to compete and generate more sales at lower prices or sell at the same price more profitably. For more on this, read about Jeff Bezos' Virtuous Cycle. Marketplace sales, however, are sales to someone else's customers.
Be aware of how much time your overall operations are spending on Amazon, eBay, Walmart and other 3rd party selling channels. Survey all employees, track it in a spreadsheet.
Set a goal to gradually transition your team's time over to your own webstore. Set achievable targets and hold yourself accountable.
This post is food for thought. Please let us know if you have any questions, we're here to help.
The Zentail multichannel software platform is the #1 way to manage and optimize your selling on Amazon, eBay, Walmart Marketplace, Jet.com, Google Shopping, Shopify, Bigcommerce and a growing selection of channels. Centrally manage product information, pricing, listings, inventory, orders, business analytics and reordering from one beautiful interface.