A major challenge that leading brands and retailers face is product content management. More specifically, how do you control how your brand is presented on various online shopping sites? How do you ensure that your listings, wherever they are online are optimized and in-line with brand expectations?
Also known as Product Content Management and Catalog Management. If you do it well, you're set up for success. If you do it poorly...
You may be wondering, what type of product content are we talking about?
We see this all the time. Like a game of popcorn, the ACME Brand Co. provides Reseller Co. with product information and ABC Reseller Co. lists these products to Amazon, Walmart Marketplace, Jet.com and their Shopify site, etc. Jane Smith from ABC Reseller Co. accidentally uploads an internal product name instead of the optimized title along with low resolution images to Amazon.
XYZ Reseller Co. buys stock of ACME Brand Co.'s products from an authorized reseller and lists the products on Walmart.com using the less-than-optimal product data on Amazon originally uploaded by Jane Smith. Larry Jones, shops Walmart.com and buys a product that doesn't meet his expectations, citing poor image quality. ACME Brand Co. now has an image problem.
If you use a central, fundamentally collaborative and intelligent repository for product data that makes it simple and efficient to create high-quality listings on major online channels, you've regained control.
How do you manage your product data?
Zentail is a multichannel product content management platform that makes it easy to centrally manage product information and publish listings on Amazon, eBay, Walmart Marketplace, Jet.com, Google, Shopify, Bigcommerce and a growing selection of channels. Let Zentail be your product content management repository and take back control of your product information.