Ecommerce Tip of the Week: Bundle Products for Higher Sales, Lower Competition


September 21, 2017

downloadable version of blogdownloadable version of blog

The Glossary of Amazon Listing Errors

Want to save this for later? Download a PDF of this blog for easy reference later on.

go to top

Whether you're selling on a marketplace or your own webstore, bundles are a great way to increase sales and avoid competition.

What are bundles?

Bundles are SKUs that include multiple items.


Multipacks are bundles that have multiple units of one unique product. If you sell on marketplaces, you've probably seen the attribute "multipack quantity”.

Multipack example on Amazon


Kits are bundles that have multiple underlying products. Some kits may even have multiple units of each underlying product.

Kit example on Amazon

Why are bundles important?

Ecommerce fulfillment is not cheap. Shipping multiple units in one package allows sellers to gain shipping cost efficiencies that can be passed through to the consumer.

Bundles provide a higher average order value and higher gross profit per order.

Bundles also allow sellers to cross-sell relevant but perhaps as yet undiscovered products to consumers.

Consumer happy to purchase bundle from Zentail seller

Reduced competition

Many sellers of competitive products do not have an easy way to offer bundles because it typically requires creation of a new listing on the marketplace, and robust inventory management capability.

Seller unable to sell bundle without Zentail

Recap of benefits:

  • Higher average order value
  • Higher gross profit per order
  • Shipping efficiencies allow discounts to be provided to consumer
  • Cross sell relevant products
  • Assist in new product discovery
  • Lower competition

Zentail for bundle creation and inventory management

Zentail makes it easy to create a bundle and track the underlying units of inventory as you make sales across all channels and associated listings.

Zentail create a multipack bundle

<div class="blog-rule"></div>

Zentail is a multichannel software platform that makes it easy to sell on Amazon, eBay, Walmart Marketplace,, Google Shopping, Shopify, Bigcommerce and a growing selection of channels. Centrally manage product information, listings, inventory, orders, business analytics and reordering from one beautiful interface. Start listing bundles!

Need Help with Multichannel?

Schedule time with a Zentail expert to see how we can transform your Ecommerce business.

More Blogs in

Seller Strategies