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Amazon Seller Central: Resetting Your Password and Enabling 2-Step Authentication

April 18, 2017
February 10, 2019

Amazon marketplace seller accounts are the subject of increased hacking attempts. From what we understand, this involves changing bank account settings and discounting of pricing to liquidate inventory.

Here are a couple articles to help you better understand the nature of the scheme:

A quick Google search makes it evident that this has been happening for years. It's important for Amazon Central Seller account owners like you to protect themselves.

If you have not done so already, please take a few minutes to update your password and implement 2-step authentication on your Seller Central account:

Amazon Seller Central login settings for password reset and 2-step authentication

How to Reset Your Amazon Central Seller Login and Active 2-Step Authentication

  1. In Seller Central => click Settings and select Login Settings
  2. Click Edit in the Password row to change your password to something more secure (use special characters or a [password generator (, avoid common words and personal names and dates)
  3. Click Edit in the Advanced Security Settings row which takes you to this webpage to implement 2-step verification.
edit password in Amazon Seller Center, enable 2-step verification

We recommend taking security of your Amazon Seller Central account seriously and we're here to help if you have any questions.

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