Amazon’s taking another step towards improving its customer experience.
Starting August 30, Amazon will be enforcing new requirements in the footwear category. Sellers will have to submit a slew of new attributes for every shoe listing added to its US marketplace or risk having their ASINs removed.
The end goal? To clean up the dropdown sizing menu on shoe listings so that customers aren’t confused by U.S. versus U.K. sizes, “W” versus “B” width. (And, of course, to get more people buying shoes on Amazon.)
Here’s the good news: Sellers and customers both benefit from the change in the long run. Aside from receiving more traffic to your shoe listings, if you’re a reseller, you’ll have more high-quality competitive ASINs to choose from.
Now for the bad news: listing shoes to Amazon is about to get a lot harder. Between sending a dozen more item specifics for every shoe that you sell and following Amazon’s formatting rules, setting up a single ASIN may take exponentially longer.
Before these changes, you could get away with formatting shoe sizes however way you wanted. For example, you could input “7.5 (M) US” as a size.
Now, you must split up width and size unit must into two different attributes. Amazon will only accept the U.S. size for any shoe on its U.S. marketplace. And though “7” or “7.5” may work, Amazon will not accept “seven” or “7 ½” as valid sizes.
Amazon has already emailed a spreadsheet of acceptable shoe sizes to U.S. marketplace sellers—and the list goes on forever.
These new standards apply to all existing and new ASINs. That means by August 30, you must:
Note: Amazon maintains the final word over how sizes appear on your ASINs. So, if you and another seller both list men’s shoes with the same size, Amazon’s shoe size standardization logic may convert the two sizes into one universal value to prevent confusion.
Amazon is requiring the following details for every shoe listing on its US marketplace.
Certain circumstances will also require additional information.
We’re here to help. Our team saw this change coming and got a head start in preparing for the update.
When you create a shoe ASIN from Zentail, you’ll only need to provide five standard fields in addition to a SMART Type. Zentail’s AI-technology will infer the rest of the attributes for you, keeping you compliant to Amazon's strict rules while cutting down time-to-list to a matter of minutes.
Best of all, once you’ve loaded this information into Zentail, you’ll be able to list your SKU to other marketplaces like Google and Walmart Marketplace in a few simple clicks—no extra work required.
For existing ASINs, use QuickEdit to edit listings in bulk. Simply export a spreadsheet of all your footwear SKUs with the new required fields, then import your data back into Zentail.
Subtle as they may seem, Amazon’s footwear updates are impossible to ignore. Zentail will help you stay compliant by taking care of the backend work for you, including formatting data feeds and keeping listing errors at bay. Contact us about staying compliant and leveraging Zentail’s automation to get ahead.