Walmart now supports Amazon MCF: What that means for your revenue growth

Start fulfilling Walmart orders with the FBA inventory you already have

Big news in the multichannel world: Walmart now officially supports Amazon MCF (Multi-Channel Fulfillment).

As per Walmart’s updated Shipping & Fulfillment policy, sellers can now fulfill Walmart orders using Amazon’s MCF network, something that was previously discouraged or even prohibited by Walmart. This is a major shift that removes key operational blockers and opens up new opportunities for revenue growth.

If you’ve been eyeing Walmart as your next growth channel or want to streamline how you manage it, this update changes the game. 

Let’s break it down.

What’s changing

You can now use Amazon MCF to fulfill orders placed on Walmart.com.

This means sellers already storing inventory with Amazon are just a few steps away from reaching Walmart’s massive audience. Your biggest hurdle? Publishing high-quality listings that actually go live – and start generating revenue.

Once your Walmart listings are created and connected to MCF: 

• You don’t need a separate 3PL or fulfillment provider just to sell on Walmart. This means you can turn new listings into revenue faster, without added complexity.
• You can fulfill Walmart orders using the same FBA inventory you already have, just create your listings and connect Amazon MCF. 
• The only major requirement? Opt into unbranded packaging through MCF so Walmart orders don’t arrive in Amazon-branded boxes. 

What is MCF, exactly?

MCF stands for Multi-Channel Fulfillment. It’s a fulfillment model that lets you use one inventory pool to ship orders from multiple sales channels. In this case, Amazon MCF refers to Amazon’s own Multi-Channel Fulfillment service, which lets you fulfill orders from non-Amazon stores (like Walmart, Shopify, or your own DTC site) using inventory stored in Amazon’s FBA warehouses.

Why it matters

Marketplaces are complex. This update makes it easier to manage two of the biggest ones without multiplying your operational overhead.  

✅ Easier expansion to Walmart

Already using Amazon? You don’t need to spin up a separate fulfillment process or find a new 3PL. You can now reach Walmart’s audience without reworking your logistics. 

✅ Centralized inventory

Managing inventory across multiple channels is hard. This change lets you fulfill Amazon and Walmart orders from the same warehouse, reducing duplicate storage and messy inventory syncing.

✅ Faster setup

With logistics out of the way, you can launch on Walmart faster and focus on what really matters: getting your listings live and generating sales.

What this means if you’re already selling on Walmart

This isn’t just helpful for new sellers. If you’re already active on Walmart, this update could simplify your operations and save you money.

Here’s how:

🔥 Streamline your stack.
You may have been using a 3PL, a separate warehouse, or a patchwork of tools to manage Walmart fulfillment. Now, you can consolidate that work under one roof by using MCF.

💰Cut costs.
You’ll avoid duplicate storage fees and reduce the complexity that comes from splitting inventory across fulfillment partners.

📈 Scale with confidence.
With more flexibility and fewer moving parts, you can launch faster, list more SKUs, and unlock more revenue without worrying if your fulfillment setup can keep up. 

A few things to keep in mind

⚠️ Unbranded packaging is a must: Make sure you’ve enabled MCF’s unbranded packaging setting. Walmart doesn’t allow their orders to ship in Amazon-branded boxes.

⚠️ You’re still responsible for SLAs: Walmart expects sellers to meet specific shipping and delivery windows. If your MCF settings aren’t aligned, it could affect your performance metrics.

⚠️ Visibility matters: Growing your revenue depends on accurate inventory data across channels. If you’re using MCF across multiple channels, make sure your systems are set up to track inventory and orders in real time. Otherwise, you risk overselling or running out of stock without realizing it.

Turning this change into growth

This update isn’t just about simplifying fulfillment. It’s about unlocking new revenue. Whether you’re looking to test Walmart for the first time or streamline how you sell there today, the path to growth is clearer than ever. 

Here’s how to take the guesswork out of your next steps:

• Run a pilot. Launch a few SKUs on Walmart using your existing Amazon inventory and track how quickly you can go from setup to sales. The faster you can publish high-quality listings, the faster you’ll see returns.
• Double-check your packaging settings. Unbranded packaging is the only real requirement to get started. Make sure you’re set up to comply so you don’t lose momentum.
• Invest in your listing strategy. Revenue growth starts with visibility and the ability to act quickly when something’s off. Zentail helps you get listings live faster, improve quality, and rank higher in search results – so more shoppers see your products and buy.

Marketplaces are complex. But with the right tools, you can simplify the hard stuff and focus on what actually drives revenue: better listings, faster launches, and smarter fulfillment.

More sales, less setup

Walmart’s update is a huge opportunity, but your growth still hinges on getting listings live and keeping them high quality. 

Zentail simplifies that. 

We take the guesswork out of listing management with built-in workflows and real-time visibility that help you optimize publish rate and listing quality. That means faster launches, better rankings, and higher conversion rates. Without the manual hassle. 

Pair that with Amazon MCF and you’ve got a low-lift way to start selling on Walmart using inventory you already have.

Already using Amazon’s network? This could be the moment that finally makes Walmart worth exploring.

Already selling on Walmart? This might be your chance to finally simplify how you manage it.

Ready to expand – or streamline?

Zentail is the Revenue Growth Platform built to help ecommerce brands scale smarter and sell more. Let’s talk about how we can help you launch on Walmart fast, optimize listings, sync inventory effortlessly, and turn every new channel into a revenue driver.