Walmart Marketplace is a major channel for marketplace sellers. Zentail makes it simple to sell on Walmart and ship through DSV.

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110 Million

Unique Monthly Visitors


More Monthly Visitors Per Seller than on AMZ

U.S. Based

Marketplace Presence

Over 2x

Growth in Walmart Sales with Zentail

Is Walmart Marketplace for You?

Walmart is now the second largest ecommerce retailer in the U.S., ahead of eBay and behind Amazon. While its third-party marketplace is fairly new, boasts more than 80 million products across 35+ categories. Walmart is also selective by design, minimizing the risk of counterfeits or unchecked competition. To qualify, you must be an established business with previous ecommerce experience and registered in the U.S. (among other criteria).

View All Requirements


Highlights of Zentail’s Walmart Integration

Getting up and running can be particularly tricky on Walmart. But Zentail helps you anticipate and handle common stumbling blocks with ease. Zentail is also a close, trusted partner of Walmart’s with deep-seeded knowledge on what it takes to be successful on the evolving platform.

List in a Click

Upload your listings from Amazon, Shopify or elsewhere to Walmart in a few simple clicks. Zentail will automatically format your product data according to Walmart’s requirements, while giving you the flexibility to make custom edits, create variations or offer items as kits.

Claim Your Walmart 2-Day Tag

Zentail integrates with Walmart’s official fulfillment partner, Deliverr, to enable free 2-day shipping across your SKUs. Get the 2-day tag added to your listings for higher organic rankings and better buy box win rates.

Ensure Price Parity

Walmart is notoriously strict about pricing—stay on its good side and avoid severe penalties by syncing your Amazon (or other) prices with Walmart. Run special Walmart promotions directly in Zentail, and never lose sight of any pricing strategy.


10/10 Reviewer

Zentail has been a game-changer for our inventory management. As a reseller selling on multiple sales channels (Amazon, Walmart, etc), we have had problems in the past...Not anymore!

Justin H. on Capterra


You Know You Need Zentail When...

You’re a Reseller Who... 

  • Has way too much money tied up in inventory
  • Hasn’t figured out how to win the buy box
  • Is always late to the trend because forecasting happens once a month
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You’re a Brand Owner Who...

  • Spends too much time plugging in data  
  • Sleeps with one eye open in case there’s  issues with orders, listings—you name it
  • Thinks bigger than Amazon, and knows the risks of over-relying on it
Discover More for Brands

Is Newegg Marketplace for You?

U.S. Business Entity

You must have a legal business entity registered in the U.S. or overseas (no sole proprietorship).

Experienced Seller

You must demonstrate success on another channel with trending GMV and high seller ratings.

Product Requirements

UPS Digital Connections Program

Accelerate your digital growth with top-notch technology. Avoid hours of scrupulous research and earn monetary support so that you can afford the best solutions early on. No more temporary, half-baked solutions. Only work with the most trusted partners.

Access to Reputable Vendors

UPS Digital Connections is a program that helps SMBs grow by connecting them with industry-leading technology partners with discounted pricing on digital solutions. From packaging solutions to listing software like Zentail, gain access to products that are normally integrated by larger retailers.

No Lengthy Approval Process

UPS subsidies ensure that you don't have to go through a lengthy budget approval process. You can also enjoy some flexibility when upgrading solutions, plus eliminate the need to build an in-house solution that's hard to maintain.
Eligibility for this program includes a minimum shipping spend commitment and requires a UPS account number (i.e., you must already be a UPS customer or sign on as a new customer with them). Learn more about the program on or contact us at for more information.

How to Get Started on Walmart Marketplace

Apply to Sell

If you’re a Zentail user, follow these steps to enter a special queue and gain approval faster.


Connect Zentail with Walmart Seller Center

Once approved, activate your Seller Center portal and add Zentail as a user. Then, log into Zentail and add Walmart as an integration.


Optimize, Test & Launch

In Zentail, select a Walmart Product Type for each SKU you want to list and run a few test orders. If everything looks good, switch your integration from test mode to production!




How Much Money Could You Be Making on Walmart?

Use our free Walmart Sales Estimator to crunch the numbers and predict your potential earnings as a Walmart Marketplace seller.

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