EPFamily Direct's Amazon Listing Report

REPORT FOR

EPFamily Direct

Here’s the reality: 70% of Amazon customers never click past the first page of search results, and 64% of clicks go to the first three listings. Your rankings matter.
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To help you out, we’ve analyzed Amazon’s algorithm and thousands of top-ranking ASINs. This report grades your listings based on four key traits and includes tips on how to improve their organic scores.

Improve your grades

your Listings

64%

Levi's Men's DENIM JACKET Blue Jackets 15" Sleeves and FREE SHIPPING!

Rating

6 Customer reviews

TOTAL COPY SCORE: 81/100

Product Title

Your title has the power to determine whether or not your product gets seen in the first place. The best titles take into consideration what buyers are likely to type into the search box. They’re clear, concise and unique. Amazon also has strict title requirements that you must follow for your listing to be shown.

Avoid using all caps

Example: “DENIM JACKET”

Spell out measurements

Example: “15-Inch Sleeves”

Your character count is [x]

Optimal character count is 80-120

Use title case

Example: “Denim Jacket”

Do not capitalize conjunctions, articles and certain prepositions

Examples: and, or, for, the, a, an

Do not include symbols for decoration

Examples: ~ ! * $ ? ~ { } # |

Do not use any Type 1 High ASCII characters

Examples: Æ © ô

Do not use promotional phrases

Examples: “Free Shipping” or “Best Seller”

Featured Bullets

Bullet points play a big role in converting buyers who’ve clicked on your listing. They highlight the most important benefits of your product in an easy-to-skim format. Take full advantage of this space by using the maximum number of bullet points (5) to address your customer’s top questions.

Start every bullet with a capital letter

In other words, use sentence case

Your listing has [x] bullet point(s)

It’s best to include 5+ bullet points

Product Description

Your product description helps to build trust. This is your chance to be extra detailed and speak to your customer’s pain points, needs and desires. Make sure to write naturally and avoid using jargon or generic language.

Do not use HTML, JavaScript or other types of code

Example: <strong></strong>

Your character count is [x]

Optimal character count is 250 or above

Do not include quotes

Avoid quoting from reviews or testimonials

Do not include price or condition details

Example: “brand new”

Do not include shipping offers

Example: “free shipping”

Do not include contact details

Examples: phone numbers, addresses, emails, URLs

Enhanced Brand Content/A+ Content

What is this?

TOTAL MEDIA SCORE: 50/100

Images

Images help your customers see what they can’t touch. They’re a main driver of clicks on Amazon, so it’s important to provide multiple high-quality shots of your product. Take close-ups of key features and show your product in action so that customers can envision using it themselves.

Images are high quality

Images should be at least 1000px width or height

Your image count is [x]

Your listing should include at least 5 images

Video

Videos are limited to merchants that are enrolled in Amazon’s Brand Registry and can add Enhanced Brand Content (EBC) to their listings. Learn how to register your brand and gain access to this powerful marketing tool!

Your video count is [x]

It’s best to include at least 1 video

TOTAL REVIEWS SCORE: 88/100

Ratings and Reviews

Needless to say, product reviews are essential for generating sales. Positive reviews can differentiate your brand and boost your ranking on Amazon's search results. Products that rank the best tend to have 300+ reviews, but you should never compromise on quality for quantity.

The average rating is [x] stars

Pro tip: Five Ways to Earn Five Stars

Your product has [x] review(s)

It’s best to have at least 20 reviews

Frequently Asked Questions

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How does the analyzer score my products?

Zentail's free analyzer takes into account four main components of any Amazon product listing: title, description, media, and reviews. Amazon looks at these components to decide which products to display whenever a buyer searches for products like yours.The analyzer generates your score based on how well your listings match Amazon's criteria. The tool is constantly being updated as Amazon's algorithm evolves.

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What else does Zentail do?

Zentail is a commerce operations management (COM) platform that helps online sellers easily manage all of their sales channels, apps and core operations. We lead the market with our AI-powered listing solution, SMART Types, which can instantly map your products to various ecommerce marketplaces.
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With Zentail, you can automate everything from listing to pricing, inventory and order management. Our goal is to keep your business running smoothly so that you can focus more on growing your success. Learn more on our main site.
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The analyzer generates your score based on how well your listings match Amazon's criteria. The tool is constantly being updated as Amazon's algorithm evolves.

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My total review count looks off. Why is that?

The Listing Checker analyzes information directly from Amazon, which sometimes returns data that's slightly older or different depending on whether you're logged into your seller account or not. (It's confusing, we know.)

Zentail does not alter any of this data. The total number of reviews that Amazon gives us is what you see on your report.

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How do I optimize my listings on Amazon?

The Zentail optimization tool makes this easy by giving you specific suggestions, scores and tailored feedback for each section of your listing. If you need more help, a Zentail specialist can reach out!

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Will these suggested changes actually make a difference?

Yes! By ensuring that your listings meet Amazon’s requirements and are optimized to its algorithm, you can increase your search rankings, click-through rates and overall sales performance.

Zentail customers have seen a 62% increase in sales on average within the first year of using our services and cleaning up their listings.

About Us

Built by online sellers who've been around the block, Zentail is today's premier multichannel marketplace automation platform. We help brands and authorized resellers expand to new marketplaces and experience zen in retail. See whether Zentail is right for you—reach out to our team today.
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Contact us: 888-366-8458

Learn more

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REPORT FOR

EPFamily Direct

One sec, we’re trying astronaut ice cream for the first time...

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Media

Extra content

Feedback

your Listings

Product Title

Featured Bullets

Bullet points play a big role in converting buyers who’ve clicked on your listing. They highlight the most important benefits of your product in an easy-to-skim format. Take full advantage of this space by using the maximum number of bullet points (5) to address your customer’s top questions.

Product Description

Your product description helps to build trust. This is your chance to be extra detailed and speak to your customer’s pain points, needs and desires. Make sure to write naturally and avoid using jargon or generic language.

Images

Images help your customers see what they can’t touch. They’re a main driver of clicks on Amazon, so it’s important to provide multiple high-quality shots of your product. Take close-ups of key features and show your product in action so that customers can envision using it themselves.

Video

Videos are limited to merchants that are enrolled in Amazon’s Brand Registry and can add Enhanced Brand Content (EBC) to their listings. Learn how to register your brand and gain access to this powerful marketing tool!

Ratings and Reviews

Needless to say, product reviews are essential for generating sales. Positive reviews can differentiate your brand and boost your ranking on Amazon's search results. Products that rank the best tend to have 300+ reviews, but you should never compromise on quality for quantity.

Frequently Asked Questions

How does the analyzer score my products?

What else does Zentail do?

My total review count looks off. Why is that?

How do I optimize my listings on Amazon?

Will these suggested changes actually make a difference?

Boost your sales

REPORT FOR

EPFamily Direct

One sec, we’re trying astronaut ice cream for the first time...

Copy

Media

Extra content

Feedback

your Listings

Product Title

Featured Bullets

Bullet points play a big role in converting buyers who’ve clicked on your listing. They highlight the most important benefits of your product in an easy-to-skim format. Take full advantage of this space by using the maximum number of bullet points (5) to address your customer’s top questions.

Product Description

Your product description helps to build trust. This is your chance to be extra detailed and speak to your customer’s pain points, needs and desires. Make sure to write naturally and avoid using jargon or generic language.

Images

Images help your customers see what they can’t touch. They’re a main driver of clicks on Amazon, so it’s important to provide multiple high-quality shots of your product. Take close-ups of key features and show your product in action so that customers can envision using it themselves.

Video

Videos are limited to merchants that are enrolled in Amazon’s Brand Registry and can add Enhanced Brand Content (EBC) to their listings. Learn how to register your brand and gain access to this powerful marketing tool!

Ratings and Reviews

Needless to say, product reviews are essential for generating sales. Positive reviews can differentiate your brand and boost your ranking on Amazon's search results. Products that rank the best tend to have 300+ reviews, but you should never compromise on quality for quantity.

Frequently Asked Questions

How does the analyzer score my products?

What else does Zentail do?

My total review count looks off. Why is that?

How do I optimize my listings on Amazon?

Will these suggested changes actually make a difference?

Boost your sales

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