Turn Walmart customer demand into more sales
Walmart already knows what its customers are looking for. Customer Favorites can help you find those opportunities in your catalog.
Join Walmart Marketplace and Zentail on September 30 at 1 pm ET to learn how to prioritize the right products, get more of them live, and turn customer demand into sales.
Not able to make it? Still register and we'll send you the recording.
Here's what we'll get into on September 30:
How Walmart identifies Customer Favorites
Hear directly from Walmart about Customer Favorites, what they reveal about customer demand, and how sellers should use that information.
How to find opportunities in your own catalog
Learn how to identify Customer Favorites you already carry and determine which products may be worth prioritizing.
What to work on first
A Customer Favorite may never have been listed, could be stuck with an error, or might simply be out of stock. We’ll talk through how to decide where to focus.
How to turn demand into live, purchasable products
See how Zentail connects Walmart’s Customer Favorites information to your existing catalog so you can find products that need attention and take action.
Hear directly from Walmart + Zentail
Dan and Shweta will have a practical conversation about Customer Favorites, Walmart assortment, and what sellers can do to uncover more opportunities for growth.
You’ll also see how Zentail helps sellers connect Customer Favorites to the products already in their catalog and identify which ones need attention.
Grab your spot now. And if you can't make it, still register to get the recording.
WHAT ARE CUSTOMER FAVORITES?
There’s more opportunity on Walmart. The question is where to focus.
Customer Favorites are products Walmart has identified based on customer demand. Some may already be sitting in your catalog but aren’t available to buy because they’ve never been listed, have listing issues, are out of stock, or aren’t currently purchasable. The opportunity can be significant:
Performance figures based on Walmart FY26 data. The Customer Favorites incentive is set by Walmart, changes monthly, and currently ends Jan 31, 2027 — confirm current eligibility and discount terms in Walmart Seller Center.
Already selling on Amazon? Walmart's next.
Now that Walmart supports Amazon MCF, it's easier than ever to expand. List your existing products, fulfill orders through FBA, and see what sells — without the risk.
Win more visibility on Walmart
Getting listings live is only the start. Zentail ensures your product data meets Walmart's requirements for visibility and performance.
- Stronger category placement: Accurate attribute mapping helps your products appear in the right categories & filters.
- Higher listing publish rate: Structured product data reduces listing errors and improves approval rates.
- Better product discoverability: Complete listings thelp your products surface more often in Walmart search results.
See the numbers that make the difference on Walmart
89%
higher sales
7x
faster listings
96%
listing publish rate
Frequently asked questions
Have other questions?
What are Walmart Customer Favorites?
Walmart Customer Favorites are products identified by Walmart based on what customers are searching for and buying. They help sellers understand where customer demand already exists and which products may be worth prioritizing.
Who should attend this webinar?
This webinar is for brands and sellers looking to grow on Walmart, whether you’re already selling on the marketplace or exploring it as your next channel.
Do I need to already be selling on Walmart?
No. We’ll cover how existing Walmart sellers can find opportunities within their catalogs, as well as how brands considering Walmart can use Customer Favorites to decide which products to prioritize when getting started.
What will I learn during the webinar?
You’ll learn how Walmart identifies Customer Favorites, how to find high-opportunity products in your catalog, what to prioritize first, and how Zentail can help get more of those products live and selling.
What if I can’t attend live?
Register anyway! We’ll send the recording after the webinar so you can watch it on your own time.
