Customers Will Discover Easier, Buy More, and Leave Better Reviews

Rest easy knowing SMART Types is doing the hard work for you.

Rank higher and get more 5 star reviews across all channels (even if you think you suck at multichannel).

Outrank and outperform competitors with SMART Types.

Using Zentail's Standardized Marketplace Attribution Relationship Technology (SMART), you'll get higher quality listings pushed out to your key marketplaces in less time. SMART Types translates product data across sales channels like Amazon, Walmart, Newegg, eBay and your webstore by using a centralized catalog and our propriety method of mapping categories and attributes across channels. Aside from saving time (and preventing headaches) sellers love the increased discoverability and sales conversion lift from using Zentail's SMART Types.

Select a product below to show how SMART Types translates data

Men's Dress Shirts

Light Bulbs

Video Games

SELLER'S CENTRAL Zentail catalog
CHANNELS' REQUIRED ATTRIBUTES:
Clothing Type:  
Department:
Brand:  
Product Name:
Color:  
Dress Shirt Size:
CHANNELS' RECOMMENDED ATTRIBUTES:
Gender:  
Material:  
Pattern:  
More attributes available +240
AMAZON
CATEGORY:
Clothing, Shoes & Jewelry > Men > Clothing > Shirts > Men's Shirts > Men's Dress Shirts
REQUIRED ATTRIBUTES:
Ralph Lauren Men's Long Sleeve Button-Down Oxford Shirt
Brand: Ralph Lauren
Target Gender: Mens
Dress Shirt Size: 16.5 - 42
Color: White
RECOMMENDED ATTRIBUTES:
Target Gender: Male
Material Type: Cotton
WALMART
CATEGORY:
Clothing, Shoes & Accessories > Clothing > Mens Clothing > Mens Dress Shirts
REQUIRED ATTRIBUTES:
Long Sleeve Button-Down Oxford Shirt
Brand: Ralph Lauren
Gender: Men's
Dress Shirt Size: 16.5 - 42
Color: White
RECOMMENDED ATTRIBUTES:
Gender: Men's
Material Type: 100% Cotton
Pattern: Solid
EBAY
CATEGORY:
Clothing, Shoes & Accessories > Men > Men's Clothing > Shirts > Men's Dress Shirts
REQUIRED ATTRIBUTES:
Ralph Lauren Long Sleeve Button-Down Oxford Shirt
Brand: Ralph Lauren
Department: Men
Dress Shirt Size: 16.5 - 42
Color: White
RECOMMENDED ATTRIBUTES:
Department: Men
Material Type: Cotton
Pattern: Solid
SELLER'S CENTRAL Zentail catalog
CHANNELS' REQUIRED ATTRIBUTES:
Product Name:  
MPN:
Brand:  
Product ID Type:  
CHANNELS' RECOMMENDED ATTRIBUTES:
Category: 
Wattage:  
Color:  
More attributes available +70
AMAZON
CATEGORY:
Home, Garden & Pets > Tools, Home Improvement > Lights & Ceiling Fans > Light Bulbs
REQUIRED ATTRIBUTES:
GE Microwave Light Bulb WB36X10328
Brand: General Electric
Product ID Type: UPC
MPN: WB36X10328
RECOMMENDED ATTRIBUTES:
Category: Light Bulbs
Light Bulb Wattage: 40 Watts
Light Bulb Color Temperature: Warm (2000 - 3499 K)
WALMART
CATEGORY:
Household Essentials > Light Bulbs
REQUIRED ATTRIBUTES:
Microwave Bulb WB36X10328
Brand: General Electric
Product ID Type: UPC
MPN: WB36X10328
RECOMMENDED ATTRIBUTES:
Department: Light Bulbs
Watts: 40
Light Bulb Color: White
EBAY
CATEGORY:
Home & Garden > Lamps, Lights & Ceiling Fans
REQUIRED ATTRIBUTES:
GE Microwave Light Bulb WB36X10328
Brand: General Electric
Product ID Type: UPC
MPN: WB36X10328
RECOMMENDED ATTRIBUTES:
Lamps, Lighting & Ceiling Fans: Light Bulbs
Bulb Wattage: 40 W
Light Color: Warm White
SELLER'S CENTRAL Zentail catalog
CHANNELS' REQUIRED ATTRIBUTES:
Product Name:  
ESRB Rating:
Console Video Games Genre:  
Gaming Hardware Platform:  
CHANNELS' RECOMMENDED ATTRIBUTES:
Genre: 
Max Players:   
Release Date: 
More attributes available +75
AMAZON
CATEGORY:
Movies, Music & Games > Video Games
REQUIRED ATTRIBUTES:
My Hero: One's Justice 2
Console Video Games Genre: Fighting Game
Gaming Hardware Platform: Playstation 4 Games
ESRB Rating: Teen
RECOMMENDED ATTRIBUTES:
Video Game Genre: Fighting
Max Number of Players: 40
WALMART
CATEGORY:
Toys, Games, and Video Games > Video Games
REQUIRED ATTRIBUTES:
My Hero: One's Justice 2
Console Video Games Genre: Fighting Game
Gaming Hardware Platform: PlayStation 4 (PS4)
GamesESRB Rating: Teen
RECOMMENDED ATTRIBUTES:
Video Game Genre Value: Fighting
Is Online Multiplayer Available: Yes
Video Game Collection: My Hero: One's Justice
EBAY
CATEGORY:
Video Games & Consoles > Video Games
REQUIRED ATTRIBUTES:
My Hero: One's Justice 2
Console Video Games Genre: Fighting Game
Gaming Hardware Platform: Sony PS4 Video Games
ESRB Rating: Teen
RECOMMENDED ATTRIBUTES:
Genre: Fighting
Video Game Series: My Hero: One's Justice

Listing Quality is the Unsung Hero of Ecommerce

With billions of products listed across marketplaces like Amazon, Walmart and eBay today—it's hard for your listings to stand out and get found by customers.

Your listing sets the stage for what a buyer comes to expect out of your brand and if they trust you with their hard earned money. Low quality listings compromise the quality of the entire customer experience, but high quality listings can send your listings to the moon. But how do you

We created the Listing Quality Flywheel to show you how to make sure your listing always come out on top.

Learn More

Take Your Brand to New Heights

Zentail Intro Call

Select a time to speak with our team. If you need to talk at a different time, we can reach out to schedule per your availability.