Zentail Multichannel Newsletter May Edition

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Updated:

May 15, 2023

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The Glossary of Amazon Listing Errors

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Ziggy's back, and he's delighted to see you! Welcome to our new and improved newsletter. This month in the Checkout, we’re asking for your take on Walmart’s new look, diving into studies on e-commerce shopper behavior, and sharing takeaway tips to help your shop thrive. Let’s get started…

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Taking Stock

E-commerce news from around the web
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Is Walmart Gunning for Disenchanted Amazon Shoppers?

Walmart’s new look has people seeing double. According to FastCompany, the redesigned app and website are borrowing from Amazon’s style in a strategic bid to capture emigres from Amazon’s empire. From catchy category names that make shopping more fun to a “social-inspired scroll,” Walmart’s updated marketplace offers new opportunities for sellers and shoppers alike.

Read: Walmart vs. Amazon: What Sellers Need to Know

Take the poll! What do you think of Walmart's new look?

→ I'm more likely to sell there now

→ I'm less likely to sell there now

→ I feel skeptical but I'm curious to see how it goes

Join the conversation on LinkedIn

Amazon Warns Customers About Frequently Returned Items

A new feature on Amazon encourages shoppers to double-check listing details when they purchase a frequently-returned item. This response to the surge in returns experienced by most e-commerce sellers during the pandemic could mark an adjustment in Amazon’s liberal return policy. Read more

Top Shopping Trends of 2023 & How They've Changed

Curious about how influential influencers are, or whether your customers care about your stance on social issues? Hubspot’s new report offers fascinating new insights into consumer behavior. Before we give away all the juicy bits, though, let’s see if you can guess:

Pop Quiz: What percentage of Baby Boomers feel comfortable making purchases on social media?

→ 50%
→ 6%
→ 22%

Check the bottom of the newsletter to see whether you're right!

Pinterest Announces Multiyear Ads Partnership With Amazon

Pinterest announced its first ever partnership on third-party ads. With earnings down, this seems to be an attempt to leverage Amazon’s success and ease of use to increase Pinterest’s relevance for shoppers. How might this change increase your store’s reach? Learn more

How Top Sellers Automate Multi-Channel Listings

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Minding the Store

This month’s how-tos and quick tips
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"...Are you tracking GMV?" - " Wutz GMV??"

You need to be tracking GMV - which is different than sales revenue. Marketplace sellers measure their sales growth by tracking GMV. Yet when we ask sellers "what's your annual GMV" we typically get a blank stare 😦. Sharpen the saw by learning what GMV is and why you should be tracking it. Read more

Optimize Your Catalog by Increasing Revenue Per SKU

How can trimming back your catalog on marketplaces like Amazon and Target Plus actually increase your profitability? Think better product data quality, lower order defect rates, and volume discounts. Read our blog for tips on optimizing your catalog.

How to Use ChatTGPT for E-Commerce: 10 Ideas

Whether we’re using it to write college papers, debug code, or brainstorm sci-fi screenplays, ChatGPT is the internet’s new favorite toy. It also has major ramifications for how we do business, including e-commerce. Learn how to put it to use.

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What's in Our Cart?

News from Ziggy and the team

What Happened in Vegas…

Who here caught the White Label World Expo in Vegas? It was our first year and we were proud to be representing Ziggy and the whole crew at Zentail.

Breaking Into New Marketplaces: Catch Up on the Exclusive Webinar

Alright, so it happened in April, but you can still get all the info! Click on the link below to hear from our very own Daniel Sugarman and Michael Goldmeier. View the webcast

On Our Radar

We’ve been hearing a lot of rumblings from Walmart sellers about Walmart’s LAD (Loss After Delivery) policy, which might be the single biggest hesitation multichannel sellers have about Walmart’s Marketplace. Are there changes on the horizon? We’re looking into it and we’d love to hear more from you!

Join the discussion on LinkedIn