On the brink of missing Black Friday, they made a bold switch and tripled sales

TL;DR

👉 A jewelry brand was struggling to launch 1000s of SKUs on one of the toughest marketplaces: Target Plus.
👉 Just weeks before Black Friday, they switched listing partners to Zentail.
👉 Within two weeks, every SKU was live, fueling a record-breaking Q4 and triple-digit year-over-year growth. 
👉 If you think you’ve missed your window, think again. With the right partner, it’s never too late to launch fast and win this season.
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If you think you’ve missed your window to launch a new channel before the holidays, think again.

Even in the middle of Q4, sellers are finding ways to make meaningful progress. With the right platform and support, it’s possible to move quickly and see results, even when timing seems tight.

One of the best examples is Adornia, a jewelry brand that launched on Target Plus just two weeks before Black Friday last year. What initially seemed impossible – getting thousands of SKUs live before the holiday rush – turned into one of their biggest growth wins yet. 

“Because this time of year is so crazy, I really doubted whether Zentail could pull it off. But the technology and the instruction was so good that it made it seamless.”
— Moran Amir, Founder & Owner of Adornia

Launching thousands of SKUs in record time

Target Plus is notoriously selective. The process of getting approved, setting up listings, and syncing inventory can easily stretch out for months. But with Zentail, Adornia went from approval to live listings in just two weeks with thousands of products published ahead of the busiest shopping weekend of the year.

That speed wasn’t an accident. Zentail’s onboarding process is designed to remove friction at every step.

“We had daily, sometimes twice-a-day calls with the onboarding team to get all the steps taken care of. I had a choice between multiple platforms to onboard Target and I quickly realized I made the right decision by joining Zentail. It’s a personalized approach and as a small business owner with a tight team, I needed that help to get us across the finish line.”
— Moran

This speed wasn’t an accident. Zentail’s platform handles complex product data at scale – no endless spreadsheets or manual imports – while the onboarding team stays close to make sure every SKU is clean, compliant, and optimized for discovery.

The results: triple-digit growth

Once live, Adornia didn’t just check a box, they took off.

“Our sales have tripled in the last few months through a combination of great technology, expansion of assortment, and aggressive pricing.”
— Moran

They started with a few thousand dollars a week in sales. Now, they’re seeing multiples of that. The team also found new insights into what’s working and what’s not.

“Online retailing is truly a game of 80-20. Twenty percent of your products generate eighty percent of your sales. Some products are extremely popular, while others just don’t resonate at all with customers.”
— Moran

Launching quickly and efficiently gave Adornia the ability to capture data sooner, refine its catalog, and build momentum at a critical time of the year. That early success created lasting momentum. Adornia entered the next year with stronger visibility, higher sales, and continued growth across channels. 

Why speed matters

For many sellers, timing is the biggest barrier to growth. You know you need to expand – maybe to Walmart, Target Plus, or TikTok Shop – but the process feels too complex or unrealistic once the holidays are underway.

That’s where Zentail shines. Our platform connects every part of your catalog in one place, cleans up your data automatically, and helps you launch faster on any channel with expert support from a real team that knows the ins and outs of each marketplace.

“The Zentail platform is very scalable and user friendly. The team really cared. They know their technology so well. There are real humans who are knowledgeable and helping you, not some outsourced representative that passes you around from department to department.”
— Moran 

This combination of automation and human touch is what allows sellers to move faster without sacrificing accuracy or control. It’s how brands like Adornia go from “I don’t think this is possible” to “we’re already live and selling.”

There’s still time to make Q4 count

Adornia’s success isn’t an outlier, it’s proof of what’s possible when your tech and team are aligned. Whether you’re trying to:

              ∙ Expand to a new marketplace,
              ∙ Optimize your current listings, or
              ∙ Finally switch to a platform that can handle your catalog cleanly and efficiently,

…it’s not too late.

“We’re diversifying our business into new retailers, building national recognition, and adding more revenue to grow our business.”

So if you’re feeling behind this season, don’t panic. You might just be one good launch away from your best quarter yet.

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👉 Talk to our team about how Zentail can help you get live fast on your next channel before the holidays are over.

🛒 Not yet selling on Target Plus? Apply through Zentail to increase your chances of approval.