Stripe Atlas

Giving entrepreneurs around the world access to the basic building blocks for starting a global internet business.

Get Connected Today

Trusted by

Entrepreneurs in 140+ Countries

$2 Billion

in Funding Raised by Stripe Atlas Companies

10 Minutes

To Sign up


Setup Fees

The Stripe Atlas Advantage

If you're an international retailer or brand looking to start selling on U.S. marketplaces, you need to register a U.S. business entity. Stripe Atlas makes it easy to register a U.S. business entity and open a bank account. With a community of more than 200 angels, investors and accelerators, Stripe Atlas provides additional opportunities for your business to get connected and off the ground.

A History of Success

Thousands of founders from more than 140 countries have formed their companies using Stripe Atlas. Get set up in just 10 minutes by filling out a bit of information—Stripe Atlas will create the legal framework and file all the paperwork.

Access to Stripe's Financial Tools

Take advantage of Stripe's APIs and functionality, built specifically for online sellers like yourself. Accept payments from customers in 135+ currencies and leverage other Stripe products, like Billing, Capital, Connect, Corporate Card and Radar.

Free Credits for Select Partners

Receive up to $5,000 in free credits from Amazon Web Services, flat-rate packages from legal and tax services, plus other discounts.


Andreessen Horowitz

We like investing in companies that have been established cleanly and professionally. Atlas is one of the very best ways to do that.

Marc Andreessen, Co-founder and General Partner


You Know You Need Zentail When...

You’re a Reseller Who... 

  • Has way too much money tied up in inventory
  • Hasn’t figured out how to win the buy box
  • Is always late to the trend because forecasting happens once a month
Discover More for Resellers

You’re a Brand Owner Who...

  • Spends too much time plugging in data  
  • Sleeps with one eye open in case there’s  issues with orders, listings—you name it
  • Thinks bigger than Amazon, and knows the risks of over-relying on it
Discover More for Brands

Is Stripe Atlas Right for You?

Stripe Atlas is designed for startups anywhere in the world looking for help forming a company in the U.S.


There is a $500 setup fee, which includes formation of a C Corporation in Delaware, Delaware state filing fees, tax ID (EIN) filing and more. You can add services like corporate tax preparation and Delaware tax filing, which are separate ongoing costs.

Is Newegg Marketplace for You?

U.S. Business Entity

You must have a legal business entity registered in the U.S. or overseas (no sole proprietorship).

Experienced Seller

You must demonstrate success on another channel with trending GMV and high seller ratings.

Product Requirements

UPS Digital Connections Program

Accelerate your digital growth with top-notch technology. Avoid hours of scrupulous research and earn monetary support so that you can afford the best solutions early on. No more temporary, half-baked solutions. Only work with the most trusted partners.

Access to Reputable Vendors

UPS Digital Connections is a program that helps SMBs grow by connecting them with industry-leading technology partners with discounted pricing on digital solutions. From packaging solutions to listing software like Zentail, gain access to products that are normally integrated by larger retailers.

No Lengthy Approval Process

UPS subsidies ensure that you don't have to go through a lengthy budget approval process. You can also enjoy some flexibility when upgrading solutions, plus eliminate the need to build an in-house solution that's hard to maintain.
Eligibility for this program includes a minimum shipping spend commitment and requires a UPS account number (i.e., you must already be a UPS customer or sign on as a new customer with them). Learn more about the program on or contact us at for more information.

Zentail and Stripe Atlas, Better Together

Zentail helps to further accelerate your growth with tools that simplify your daily operations:

  • Easily publish and manage listings across Amazon, Walmart and other marketplaces with AI-powered listing tech
  • Create variations, adjust prices, offer kits and bundles and/or easily tailor your listings to every channel
  • Sync your multichannel inventory and update listed quantities in real time to avoid overselling
  • Forecast demand in real time and automate purchasing