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Paul Capriolo

Paul Capriolo

Director of Growth

Paul Capriolo is Zentail’s director of growth with a fascination for how ecommerce is evolving the retail world. He is excited about building the infrastructure layer of ecommerce and creating the first frictionless way for brands and marketplaces to grow together. He’s a father of four, an Entrepreneur in Residence at University of Maryland and someone who's always looking to grow personally and professionally.

Seller Strategies

How to Improve Order Defect Rate (ODR) on Amazon & Walmart

Order defect rate (ODR) is one of the most important seller metrics tracked by marketplaces. View tips for improving your Amazon ODR & Walmart Marketplace ODR.

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Seller Strategies

What Is Change Management in Ecommerce?

Ecommerce is always changing. Marketplaces may create new requirements, or consumer demand may fluctuate. Here are 5 change management tips to help you prepare.

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Seller Strategies

The Three Pillars of EBITDA Growth for Amazon Acquirers

Everything starts & ends with EBITDA for Amazon acquirers. View the three pillars of growing EBITDA, plus tips for optimizing each pillar.

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Seller Strategies

FBA Acquirers: Stop Wasting Time Building Your Own Multichannel Tech

As FBA acquirers eye opportunities to grow their brands off Amazon, some are attempting to build their own multichannel tools. Here's why that's a bad idea.

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Seller Strategies

Holiday Fulfillment Checklist for Multichannel Ecommerce Sellers [Video]

Multichannel fulfillment gets extra complicated during the holidays. Here are several fulfillment options at your disposal & tips for handling Q4 deliveries.

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Ecommerce News

Shopify Retires Its Amazon Integration: What's Going On?

Shopify says goodbye to its native Amazon integration, leaving many sellers to wonder what happened. Here are four theories & two alternatives to consider.

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Zentail News

Manage Your Online Product Listings with Zentail's Catalog Edit

Zentail's Catalog Edit allows you to manage your online product listings with ease. Learn how to create, edit & publish multichannel listings from one screen.

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Seller Strategies

Why Thrasio-Style Startups Suck at Delivering on Their Promises

Thrasio-like aggregators often approach Amazon sellers with the promise of a fat earnout. But, not every aggregator is bound to succeed. Here's why.

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Ecommerce News

The Great Ecommerce Race: Is Google Shopping Still in the Running?

Google was thought to be a force to reckon with in ecommerce, but there's still a lot to be desired. This begs the question, is Google Shopping worth your time?

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Seller Strategies

Selling on Your Ecommerce Website vs. a Marketplace

What's the difference between selling on your own ecommerce site versus a marketplace? The short answer: a lot. Here's what you need to know.

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Ecommerce News

Amazon MCF: What's New & How to Tell If It's Right For You

Amazon Multi-Channel Fulfillment (MCF) offers Prime-like services for non-Amazon orders. Could it be right for you? How does it MCF work & what should you know?

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Seller Strategies

7 Ecommerce Marketplace Management Strategies

Things get complicated when you're selling on multiple ecommerce channels at once. But with a marketplace management strategy, you can simplify your work.

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About Us

Built by online sellers who've been around the block, Zentail is today's premier multichannel marketplace automation platform. We help brands and authorized resellers expand to new marketplaces and experience zen in retail. See whether Zentail is right for you—reach out to our team today.
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